Ukuklama nokumaketha kuzodlula ezinguqukweni ezinkulu eziqhutshwa ukuthuthuka kwezobuchwepheshe kanye nokushintsha okulindelwe ngabathengi. Ezinye izitayela ezingakaqaliswa kabanzi ngo-2025, kodwa ezizoba ezibalulekile ngo-2030, zifaka phakathi ukuklama kwe-metaverse, ukuhlanganiswa okugcwele kobuhlakani bokwenziwa (AI) ebhizinisini, kanye nemikhuba eqhubekayo eqhubekayo.
Njengoba ochwepheshe kulo mkhakha, uThalles Santos, umklami wezithombe kanye nomhlaziyi wokumaketha kanye nomsunguli weStudio Arcora, kanye noMyke Pereira, intatheli kanye nomhlaziyi wokumaketha, bagcizelela ukuthi impumelelo yezinkampani izoncika ekhonweni lazo lokuzivumelanisa nalezi zinguquko. Ikusasa lokuklama nokumaketha liyakhiwa manje, futhi labo abaqonda futhi basebenzise lezi zindlela bazoba phambili eminyakeni eyishumi ezayo.
"Ukwakheka kwe-metaverse, isibonelo, kuzokhula njengoba amadivayisi afana ne-Apple Vision Pro enza okuhlangenwe nakho okujulile kwaziwe. Ukudala izindawo zedijithali ezihehayo kuzoba yinto ehlukanisayo yokuncintisana yemikhiqizo efuna ukuxhumana okujulile nabathengi bayo.".
"Okwamanje, imiklamo ekhiqizwe yi-AI, njengezimpawu kanye nezixhumi ezisebenziseka ngokwezifiso, izoba yisisombululo esisebenzayo nesifinyelelekayo, esivumela izinkampani ukuthi zonge isikhathi kanye nezinsiza ngaphandle kokubeka engcupheni ubuhlakani," kuhlaziya uThalles Santos.
Elinye iphuzu elibalulekile kuzoba ukusimama komklamo. Ingcindezi yemikhuba enesibopho semvelo izokhuthaza izinkampani ukuthi zamukele umklamo ojikelezayo, zisebenzisa izinto ezingasetshenziswa kabusha kanye nokunciphisa imfucuza. "Imikhiqizo etshala imali kule ndlela izokwamukelwa kakhulu emakethe futhi yengeze inani emikhiqizweni yayo," kunezela uThalles Santos.
Ngaphandle kokuklama, ukumaketha nakho kuzothuthuka, kuchaza uMyke Pereira. Ukwenziwa ngokwezifiso kokuhlangenwe nakho, okuqhutshwa idatha ethuthukisiwe kanye ne-AI, kuzoba yinto elindelwe ngabathengi. "Izinkampani ezingakahlanganisi ngokugcwele lobu buchwepheshe emasu azo kuzodingeka zivumelane ngokushesha ukuze zihlale zincintisana. Ukusetshenziswa kwe-blockchain ukuqinisekisa ukucaca emikhankasweni kanye nokusetshenziswa kwe-big data ukubikezela izitayela zabathengi kuyizibonelo zezinto ezintsha ezizoba yinto evamile," kusho uPereira.
Esimweni sethrafikhi ekhokhelwayo, izikhangiso ezisekelweni ezifana ne-Google Ads kanye ne-Meta Ads zizoqhubeka nokuba amathuluzi abalulekile okuhlola nokuqinisekisa lezi zindlela ezintsha. Ukuhlolwa kwe-A/B kungahlola ukwamukelwa kwemiklamo emisha, kuyilapho ukuhlaziya ukuziphatha komsebenzisi kuzohlinzeka ngemininingwane ebalulekile yokwenza ngcono umkhankaso.
