Kusele isikhathi esingaphansi kwenyanga ngaphambi kokuba kube nomunye wemicimbi yokukhangisa yedijithali ebaluleke kakhulu eBrazil. I-IAB Brasil – inhlangano ehlose ukukhuthaza intuthuko esimeme yokukhangisa kwedijithali – yandise uhlelo lwayo futhi, okokuqala ngqa, i-AdTech & Branding 2024 izoba umcimbi wezinsuku ezimbili, mhla zi-3 no-4 kuMandulo, eSantander Theater eSão Paulo. Lo mcimbi uyithuba lokushintshana ngolwazi nochwepheshe abadumile emhlabeni wonke nokuhlola ubuchwepheshe obuguqula amafomethi okukhangisa kwedijithali.
Isihloko esiyinhloko se-AdTech & Branding 2024 kulo nyaka ukuqinisa umkhankaso wayo wezikhungo, owasungulwa ngoJuni walo nyaka - "IAB iyikhaya lokukhangisa kwedijithali. Sondela" - futhi izokhuluma ngezihloko ezifana nokuqeqeshwa kochwepheshe abasebenza ekukhangiseni kwedijithali, ukukhangisa enkathini yokusakaza, ukukhangisa kwedijithali kanye nobumfihlo, kanye nezinselele kanye namathuba alethwa ubuhlakani bokwenziwa kulabo abasebenza kwezokuxhumana.
Ukubamba iqhaza kwe-CEO ye-IAB US uDavid Cohen, umethuli wethelevishini u-Ana Hickmann, kanye nomdlali wethonya uCamila Coutinho kuqinisekisiwe, kanye nokwabachwepheshe abavela ezinkampanini ezifana neNetflix, iGlobo, iGoogle, iMicrosoft, iSamsung, iMercado Livre, kanye neKantar Ibope Media, phakathi kwabanye. Uhlelo oluphelele lomcimbi lungatholakala lapha.
“Lo mcimbi ususungulwe eminyakeni edlule. Ukusabalalisa okuqukethwe izinsuku ezimbili, ngaphezu kokuheha izithameli eziningi nokwamukela kangcono imakethe iyonke, kukhombisa izihloko ezahlukahlukene ezakha uhlelo lwalokho esikuqonda njengokukhangisa kwedijithali. Akukho ukuxhumana ngaphandle kobuchwepheshe. Ukwamukela lo mbono kuletha etafuleni amathuba amaningi ezindikimbeni ezisafufusa njenge-DOOH, i-CTV, i-Retail Media, i-AI, kanye ne-Creator Economy,” kusho uCristiane Camargo, i-CEO ye-IAB Brazil.
Ukubhalisa kungenziwa lapha. Amalungu e-IAB anelungelo lokuthola izaphulelo ezikhethekile ngokuxhumana [email protected].
I-Adtech izosingatha umhlangano wama-CMO adalwe yi-Cannes Lions kanye ne-ANA.
Njengengxenye yohlelo lwe-AdTech & Branding 2024, i-IAB Brasil izoletha ezweni, okokuqala ngqa, esinye sezenzakalo zokumaketha ezibaluleke kakhulu emhlabeni. Yadalwa eminyakeni eyisithupha edlule yi-Cannes Lions kanye ne-ANA, inhlangano yabakhangisi base-US, i- Global CMO Growth Council ihlanganisa abaphathi abafanele kakhulu emkhakheni ukuze baxoxe ngezitayela, izinselelo, kanye namathuba emkhakheni wokumaketha. Kulolu hlelo lokuqala eBrazil, ochwepheshe ababalelwa ku-40 bamenyiwe emhlanganweni. Umholi womhlaba wonke we-Cannes Lions, uFiorenza Plinio, kanye nephini likamongameli omkhulu we-ANA, uNick Primola, bazoba seSão Paulo kulo mcimbi.
Abaxhasi be-AdTech & Branding 2024 yilaba:
- Abaxhasi abakhulu: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads kanye ne-UOL
- Igolide: Adsmovil, Digital Banking, JCDecaux, Leonardi kanye neWebdia
- Ithusi: Ukukhangiswa kwe-Uber
- Ukusekelwa: I-Bloomberg Línea, i-Doity, i-Eventals, i-Kantar Ibope Media kanye ne-Offerwise
Ukugunyazwa kwabezindaba
Izitolo zezindaba manje sezingafaka isicelo sokugunyazwa kwe-AdTech & Branding 2024 ngokuthumela i-imeyili [email protected]. Sicela ufake igama lakho lokuqala nesibongo, igama lenkampani, isihloko somsebenzi, indawo oyithandayo, kanye nenombolo yocingo yokuxhumana.
