I-Maggu AI, inkampani entsha yaseBrazil egxile kwezobunhloli bokwenziwa esetshenziswa emkhakheni wezokuthengisa imithi, imemezela umjikelezo omusha wokutshalwa kwezimali ongu-R$ 22 million, okwenza inani layo eliqoqwe selokhu yasungulwa libe ngaphezu kuka-R$ 28 million. Lo mjikelezo uholwa yi-DGF Investimentos, kanye nokubamba iqhaza okuvela kwi-Norte Ventures, i-Latitud, i-IC Ventures, kanye ne-Airborne Ventures. Ngale mali etshaliwe, inkampani manje ilinganiselwa ku-R$ 138 million.
Yasungulwa nguFelipe Trevisan noLuiz Andrade, futhi yasungulwa ngokubambisana nguPedro Magela, uReslley Gabriel, noRérica Lins—osomabhizinisi abanomlando wokudala nokuthengisa izinkampani ezintsha ezinkampanini ezifana neRappi, i-Infracommerce, kanye neShopper—uMaggu wakha ingqalasizinda yedijithali ehlanganiswe nezinhlelo zokuphathwa kwamakhemisi ezisebenzisa ubuhlakani bokwenziwa ukusekela insizakalo yekhawuntara, esinye sezikhathi ezibaluleke kakhulu ohambweni lwabathengi.
Empeleni, uhlelo lusebenza njengomshayeli we-AI wethimba lekhemisi, lusekela ukwenza izinqumo ngesikhathi sangempela ekhawunteni futhi luqinisa ukunakekelwa kwemithi. Isibonelo, lapho kusiza ikhasimende elifuna ukwelashwa kwe-acne enzima, umnakekeli uthola imiyalelo efanele yokusetshenziswa nokunakekelwa—njengokugwema ukuchayeka elangeni nokusebenzisa imikhiqizo yokuvikela efanele. Lokhu kwenza ukunikezwa kwemithi kuphephe futhi kuhambisane kakhudlwana nesiguli futhi kungandisa ukuthengiswa kwezinto ezengeziwe uma kufaneleka.
Ngaphakathi kwamakhemisi, abasebenzi basebenzelana nsuku zonke nezinkulungwane zezinto - imithi kadokotela nemithi engeyona kadokotela, imikhiqizo yokuhlanzeka nobuhle, izivivinyo, kanye nezinsizakalo zezempilo - esimweni sokushintshana kwabasebenzi abaningi kanye nezinhlelo ezivame ukuba ngezentengiselwano kuphela. “I-Maggu yadalelwa ukuxazulula inkinga yesakhiwo emkhakheni wokuthengisa imithi: ubunzima obukhulu benkonzo yamakhasimende, ngokusekelwa okuncane kwezobuchwepheshe lapho kwenziwa isinqumo,” kusho uFelipe Trevisan, umlingani osungula inkampani.
Isikhulu siphinde sigcizelele ukuthi umkhakha wokuthengisa imithi eLatin America ungomunye wemikhakha ehlukene kakhulu emhlabeni, esifundeni esihlanganisa amakhemisi angaba ngu-270,000, kanti angaphezu kuka-90,000 eBrazil kuphela, inani eliphakeme kunelemakethe efana ne-United States. "Lokhu kusabalala kwemakethe kwenza ikhemisi libe yindawo yokuqala yokuxhumana kwabantu nohlelo lwezempilo, ngisho nangaphambi kwemitholampilo noma izibhedlela, kodwa futhi kwenza umkhakha uhlukane kakhulu futhi kube nzima ukuwukhulisa ngokombono wokusebenza," uyachaza.
Namuhla, iMaggu ikhona kumakhemisi angu-17,500 axhunywe ngokuhlanganiswa kwesistimu. Kuleli nani, izitolo ezingu-2,200 sezivele zisebenzisa ipulatifomu, kanti ezinye zisesigabeni sokuqalisa ukusebenza kobuchwepheshe kanye nokuqaliswa. Njengoba ikhona ezweni lonke, inkampani ikhonza kakhulu amakhemisi azimele kanye nezinkampani ezincane neziphakathi nendawo. IMaggu isebenza njengengqimba yobuhlakani ehlanganisiwe ekuhambeni kwenkonzo, iphakamisa izinga lokwenza izinqumo ekhawunteni kanye nekhwalithi yohambo lwabathengi.
Imali ezoqoqwa izosetshenziselwa ukwandisa inethiwekhi yamakhemisi ahlanganisiwe, ukuthuthukisa ukusetshenziswa kobuhlakani bokwenziwa kwenkonzo yamakhasimende, ukuqinisa ubuchwepheshe benkampani entsha, nokukhulisa iqembu. Njengoba inemikhiqizo engaphezu kwezigidi ezingu-1.6 ebhalisiwe kudathabheyisi yayo kanye nokuhlanganiswa okuqondile nezinhlelo zokusebenza zamakhemisi, iMaggu izisungula njengengqalasizinda ebalulekile emkhakheni wezokuthengisa wemithi waseBrazil.
