Njengoba iNdebe Yomhlaba ka-2026 isondela, izinkampani zibhekene nenselele yokuguqula ukunaka komhlaba wonke kube yizinqumo zokuthenga eziphumelelayo, okuthola ukuthi ukumaketha okuhlangene kuyindlela yokuguqula kakhulu. Ngokusho kocwaningo lwe -Affiliate Intelligenceolwenziwe yiRakuten Advertising, inethiwekhi ehamba phambili yokumaketha okuhlangene emhlabeni wonke, ama-51% abathengi asevele ethemba lezi zixhumanisi zokuthenga imikhiqizo, ebeka isu njengomhlanganyeli obalulekile wokuhlangenwe nakho kwabathengi ngesikhathi seNdebe Yomhlaba.
Lokhu kuthembana kukhuthazwa kakhulu ukuphishekela izinzuzo zezimali kanye nokwethembeka kobuchwepheshe. Ngokusho kocwaningo, ukufinyelela izaphulelo ezikhethekile noma amakhuphoni kushukumisa u-33% wokuthenga, kuyilapho ukwethemba umbono womuntu othonyayo kanye nokuba khona kokuqukethwe okuningiliziwe, njengokuhlolwa nokuqhathanisa, ngakunye kumelela u-23% wokukhethwa kwezilaleli.
“Impumelelo yale ndlela yomcimbi omkhulu olandelayo wezemidlalo incike kakhulu ekwenzeni inqubo yokuthengisa ibe ngumuntu futhi isuke ekukhangiseni okujwayelekile okucolisisiwe kakhulu, okungasakhangi abathengi,” kusho uSalomão Araújo, iPhini likaMongameli Wezentengiselwano leRakuten Advertising eBrazil.
Ucwaningo lwembula ukuthi ukucaca kuyisici esinquma ukuphepha kwabalandeli, njengoba abangu-56% abaphendulile bethi bathemba okuqukethwe kakhulu uma kuqotho futhi kuveza obala izinzuzo nezingozi zemikhiqizo. Ngaphezu kwalokho, isifiso sokuba ngokoqobo siwumkhuba onamandla, njengoba abangu-51% babathengi bekhetha ukubona into isetshenziswa ezimweni zangempela kunasemikhiqizweni yesitudiyo.
"Ngokuhlanganisa ukumaketha okuhlangene nakho komcimbi, izinkampani zinganikeza uhambo lokuthenga olucebile kakhulu nolunokubonisana kakhudlwana. Abalandeli abafuna ukuhlomisa amakhaya abo noma ukuthenga izimpahla ezisemthethweni bathola kubadali bokuqukethwe isihlungi sekhwalithi esiqinisekisa ukutshalwa kwezimali kwabo ngokubuyekezwa kwangempela kanye nemiboniso esebenzayo. Kulesi simo, imikhiqizo ebeka phambili ukuletha inani langempela kanye nokucaca mayelana nezici zomkhiqizo izoba nenzuzo yamasu ekuwineni hhayi nje ukuchofoza, kodwa futhi nokwethembeka kwabalandeli ngo-2026," kuphetha umphathi.
