I-Neogrid, uhlelo lobuchwepheshe kanye nobuhlakani bedatha oluthuthukisa izixazululo zokuphatha uchungechunge lokuhlinzekwa, imemezela ukwethulwa kwemikhiqizo emisha ehlose ukuthuthukisa nokuqinisa ukubambisana phakathi kwemboni kanye nezitolo. Izixazululo ezintsha zethulwe ngesikhathi sehlelo lwesithathu lweNgqungquthela ye-Neogrid 2024, umcimbi waminyaka yonke oyinhloko wenkampani, eSão Paulo – SP.
Enye yazo yi -NIA, ubuhlakani bokuqala bokwenziwa bukazwelonke (i-AI) obuklanyelwe ukusekela abathengisi kanye nezimboni ohambweni lwabo lokuthengisa okuningi futhi ngamanani aphezulu, kanye ne -PromoTrade, ipulatifomu yokudala ngokubambisana kwemikhankaso yokukhangisa kanye neyezokuthengisa .
Ngaphezu kokwethulwa okubili okukhulu, inkampani ikhipha uhlu lwamathuluzi obuhlakani bebhizinisi agxile ohambweni lomkhakha. Iphothifoliyo yezixazululo ifaka: i-NeoMarket, yokuqapha ukusebenza kwesigaba njengesabelo semakethe, ukuthengiswa , kanye nempahla; i-NeoRetail, yokuqapha imisebenzi yamaqembu okuthengisa embonini ngezinkomba ezixhumene ngqo nokusebenza endaweni yokuthengisa (i-POS); kanye ne -NeoDistribution, yokuphathwa kokusebenza komkhiqizo okuphumelelayo nokunesu ngokuhlela amathuba okukhula.
Njengoba ineminyaka engama-25 yesipiliyoni, i-Neogrid manje isandisa kakhulu iphothifoliyo yayo enkulu futhi ihlanganisa isikhundla sayo njengenkampani esesimweni esihle kakhulu sokusekela uchungechunge lwabathengi kusukela ekugcineni kuya ekugcineni.
I-NIA: I-AI yokuqala yaseBrazil yokuthuthukisa ukusebenza kochungechunge lokuphakelwa kwabathengi
I-NIA iyi-AI ekhiqizayo esebenza njengomlingani wokuthuthukisa ukusebenza kwamaqembu okuthengisa nokuhlaziya ulwazi oluningi. Ngokuqonda ukubaluleka kwedatha yempumelelo yanoma yiliphi ibhizinisi, i-NIA ivela kulo mongo njenge-ejenti yesenzo sokuchaza amasu nokwenza izinhlelo ngokusebenzisa idatha evela ohlelweni lwe-Neogrid kanye nemithombo yangaphandle.
I-AI iyakwazi ukuthuthukisa ukuhlaziywa okusekelwe emlandweni wamakhasimende nokukhiqiza ukuqonda kulokho ekufundile. Ngale ndlela, ikhambi elisha lingabikezela izimo zesikhathi esizayo futhi liphakamise izinyathelo okufanele zithathwe ukuze kufezwe imiphumela engcono. Ithuluzi lidala amagrafu namadeshibhodi ukuze kube lula ukuhumusha ulwazi futhi linikeze ukufinyelela ngeziteshi eziningi ngendlela ehlanganisiwe, kufaka phakathi i-WhatsApp, lapho ingafinyelelwa khona futhi isetshenziswe ukuthumela izexwayiso zemakethe, izibuyekezo zemicimbi, kanye nemibiko.
“Sithatha isinyathelo esibalulekile sokuletha izixazululo eziphelele nezihlanganisiwe nge-NIA ohambweni oluphelele lomkhakha,” kuchaza uNicolas Simone, i-CPTO ye-Neogrid. “Ngalokhu kwethulwa, amakhasimende ethu amanje nawesikhathi esizayo angaba nezimpendulo ezicacile, ngemibuzo embalwa nje, ezizonikeza ukubonakala okulungile kokusebenza kwawo ngolwazi mayelana nesabelo sawo semakethe, isitokwe kanye nokuthengiswa kwawo, kanye nokuthengiswa ngabasabalalisi neziteshi ezahlukene.”
Ngokusho kwesikhulu esiphezulu, lawa ngamathuluzi anamandla - nge-AI - azovula iningi lezinqubo zokumaketha nezokuthengisa zansuku zonke embonini futhi anikeze ungqimba oluhlelekile oluzovumela abaholi ukuthi babikezele futhi bahlele ngokunemba okukhulu, kanye nokuqapha njalo umncintiswano kanye nezitayela zokuthengisa okuningi nangenzuzo ephezulu
I-NIA isivele iyahambisana nezinye izinguqulo eziboniswe eNgqungqutheleni ye-Neogrid ka-2024 (i-NeoMarket, i-NeoRetail kanye ne-NeoDistribution) futhi ukuxhumana okusha kuvumela ithuluzi ukuthi lihlangane nezinye izixazululo ohlelweni lwe-Neogrid.
I-PromoTrade: ukukhushulwa okwenziwe ngezifiso kakhulu okunokulinganiswa kwemiphumela
Ukwethulwa kwesibili okukhulu kwe-Neogrid yi-PromoTrade, okuhloswe ngayo ukwenza kube lula ukukhushulwa ngokubambisana phakathi kwemboni kanye nokuthengisa. Lesi sici esisha sizovumela abasebenzisi ukuthi badale ukukhushulwa, yokumaketha kwezohwebo , kanye nemidiya yokuthengisa, kokubili ngezinga elikhulu nangendlela eyenziwe ngokwezifiso. Ipulatifomu inamandla okuthinta amakhulu abathengisi abakhulu ezweni futhi ithonye ukuziphatha kwabathengi baseBrazil abangaphezu kwezigidi ezingama-20.
Isixazululo sihlose ukubhekana nephuzu elibuhlungu emakethe: naphezu kokutshalwa kwezimali okukhulu kwisabelomali sokuthengisa kanye nokubaluleka okwaziwayo kokukhushulwa kwezitolo, imakethe isantula izinqubo ezihlelekile, ezihlelekile nezinobungcweti kanye nokulinganiswa kwemiphumela. I-PromoTrade inikeza imodeli entsha yemakethe yokuhlonza amathuba ahlanganyelwe kuzo zonke izixhumanisi ezahlukahlukene ochungechungeni lokuhlinzekwa kwabathengi, igxile ekukhushulweni okuletha imbuyiselo ekutshalweni kwezimali.
“Kusukela manje kuqhubeke, sineplatifomu enezici ezihlukile ngokombono wemakethe. Lesi sixazululo sizovumela ukudalwa kwamathuba engeziwe kubathengi kanye nezipesheli ezihlukile ezinomongo kanye nokwenza kube ngokwakho, okuhambisana nezindlela zokutshala imali ezihlukahlukene, ukuphakelwa, kanye nokukhangisa phakathi kwemboni kanye nokuthengisa,” kuchaza uSimone.
Ipulatifomu entsha isebenzisa ubuchwepheshe bethuluzi le-Consumer Behavior Management (CBM), elakhiwe yi-Mercafacil, elenza kube nokwenzeka ukuqonda nokubandakanya abathengi ngezenzo ezenziwe ngezifiso, njengezaphulelo, imali ebuyisiwe, amaphuzu, kanye nama-raffle, kungakhathaliseki ukuthi kusezindaweni ezingokoqobo noma eziku-inthanethi, ukuhlangabezana nezidingo ze-omnichannel.
