Imodeli yokubonisana yendabuko, esekelwe ekuhlaziyweni kwangaphandle kanye nemibiko emide, ilahlekelwa yizindlela zokubambisana ezengeziwe. Izinkampani ezihlanganyela ngenkuthalo ekuthuthukiseni izixazululo zazo ziyakwazi ukwenza izinguquko ngendlela ephumelelayo nangokubambisana okukhulu kwangaphakathi. Lo mkhuba ubulokhu ukhula futhi uqhuba izindlela ezintsha, njengemihlangano yokuxazulula izixazululo ekhuthazwa yi- EDR, eholwa ngu- Andrea Eboli.
“Ukubandakanyeka ngqo kwezinkampani ekwakheni izixazululo kuqinisekisa ukuthi amasu ahambisana kakhulu neqiniso lebhizinisi. Lapho abaphathi namaqembu abo ngokwabo behlanganyela kule nqubo, imiphumela iba namandla futhi izinzile,” kuchaza u-Eboli, uchwepheshe wesu kanye nokuguqulwa kwebhizinisi.
Ukudala ngokubambisana kanye nokwenza kube ngokwakho njengento ehlukile
Ngokungafani nezinkampani zokubonisana zendabuko, eziletha amaphakheji ezincomo zokusetshenziswa kamuva, i-EDR isebenzisa indlela yokusebenzisana, ehilela izinkampani ekuthuthukisweni kwamasu kusukela ekuqaleni. Lokhu kuvumela ukulungiswa kwesikhathi sangempela futhi kuqinisekisa ukuthi ikhambi ngalinye lenziwe ngokwezifiso ukuze lihlangabezane nezidingo ezithile zebhizinisi ngalinye.
“Inkampani ngayinye inezinselele ezihlukile, futhi izimpendulo azikwazi ukuba ezivamile. Inqubo yokudala ngokubambisana ivumela izixazululo ukuthi zibunjwe ngokweqiniso leklayenti, okwenza ukusetshenziswa kube okuphumelelayo nokuhlala isikhathi eside,” kusho u-Eboli.
Imiphumela eveza umthelela wangempela
Indlela ye -EDR isivele isetshenzisiwe ezinkampanini eziningana, okuholele ekusebenzeni kahle okukhulu kanye nenzuzo yamasu. Indaba eyodwa yempumelelo ihilela ukuguqulwa kwesu lezentengiselwano lenkampani yokuthengisa, ekwazile ukwandisa ukuguqulwa kwayo kokuthengisa ngo-30% ngokusebenzisa izixazululo ezithuthukiswe ngokubambisana nabaphathi bayo kanye nethimba lokuthengisa.
Esinye isibonelo yileso semboni ebhekene nobunzima ekuhlanganiseni izinqubo phakathi kwemikhakha ehlukene. Ngemva kokuqhuba umhlangano wokuxazulula izinkinga, inkampani yanciphisa isikhathi sokuphendula phakathi kwezindawo ngo-40%, yathuthukisa umkhiqizo kanye nokwenza izinqumo.
"Umthelela walolu hlobo udlula izinombolo. Amaqembu azizwa ehilelekile futhi ehilelekile ngoba aqaphela ukuthi ayingxenye yesisombululo. Lokhu kuqinisa isiko lenhlangano futhi kuqhubekisela phambili ukusungula izinto ezintsha ezinkampanini," u-Eboli.
Ukubonisana njengomlingani oqakathekile
Ukuguqulwa emakethe yokubonisana kubonisa isidingo sokuthi izinkampani zibe nabalingani abanamasu abenza okungaphezu kokuhlaziya futhi bahlanganyele ngempela ekuthuthukisweni kwezixazululo. Amamodeli abambisene afana nalawo asetshenziswa yi- EDR abonisa ukuthi ikusasa lokubonisana kwebhizinisi lisekudalweni ngokubambisana kanye nokuqaliswa ngokushesha kwamasu.
“Isikhathi semibiko engaguquki sesiphelile. Namuhla, izinkampani zidinga izixazululo eziguquguqukayo, ezakhiwe ngokuhlangenwe nakho kwangempela kwamaqembu azoba semigqeni engaphambili yoshintsho,” kuphetha u-Andrea Eboli.