I-Great Place To Work® (GPTW), inkampani ehamba phambili emhlabeni wonke yokubonisana ngamasiko enhlangano kanye nezindawo zokusebenza ezinempilo, isanda kukhipha uhlelo lwe -12 lwe-Ranking of the Best Companies to Work For™ – Retail 2025.Lolu cwaningo luhlanganise izinkampani ezingu-294, oluthinta abasebenzi abangaphezu kuka-555,000 ezweni lonke.
Sekukonke, izinhlangano ezingama-60 ziqashelwe ngemikhuba yazo yokuphatha abantu eqhubekayo. Phakathi kwabawine imiklomelo kukhona izinkampani ezincane eziyi-10, izinkampani eziphakathi nendawo ezingama-20, izinkampani ezinkulu ezingama-20 , kanye neziyi-10 ezihlukaniswe njengezinkampani ezinkulu kakhulu.
Izinkampani eziwinile zisatshalaliswa ezifundazweni ezingu-16 zaseBrazil. Isifundazwe saseSão Paulo sihamba phambili ngezinkampani ezingu-15 eziwine imiklomelo, kulandele iParaná neRio Grande do Sul, ezinezinkampani eziyisikhombisa ngayinye. ISanta Catarina ivela nezinhlangano eziqashelwayo iCeará kanye neFederal District zinezinkampani ezinhlanu ngayinye.IMato Grosso kanye neMinas Gerais zinezinkampani ezintathu eziwine imiklomelo ngayinye, kanti iRio de Janeiro inezinkampani ezimbili. I-Alagoas, i-Amazonas, iGoiás, iMaranhão, iPernambuco, iRondônia, kanye neRoraima ngayinye inenkampani eyodwa ewine imiklomelo.
Ngokusho kocwaningo, izinkampani ezingcono kakhulu zokusebenzela ezitolo zibonise ukukhula okungu-16% kwemali engenayo ngo-2025, okudlule ukukhula okungu-3.4% koMkhiqizo Wezwe (i-GDP) waseBrazil ngesikhathi esifanayo.
Iphrofayela yobudala
Ukuhlaziywa kwembule izinguquko ezithile ekwabiweni kweminyaka kwabasebenzi ngo-2025. Ochwepheshe abaneminyaka engu -45 kuya kwengu-54 manje bamele u-12% wenani lonke, ngokushintsha okuncane kwephuzu elilodwa lephesenti, kuyilapho ukubamba iqhaza kwalabo abaneminyaka engu-55 noma ngaphezulu kukhule ngo-2% uma kuqhathaniswa nonyaka odlule. leminyaka engu-35 kuya kwengu-44 lahlala lizinzile, ligxile ku-24% iqembu leminyaka engu-26 kuya kwengu-34, elaliyiningi ngo-2023 ngo-33%, libonise ukwehla kwamaphuzu amane ephesenti, lafinyelela ku-29% ngo-2025.Phakathi naleso sikhathi, ochwepheshe abaneminyaka engu-25 nangaphansi bahlala beyiqembu elikhulu phakathi kwezinkampani eziwine imiklomelo kulo mkhakha, bemele u-30% wenani lonke, ngisho nokushintshashintsha kwephuzu elilodwa lephesenti uma kuqhathaniswa nonyaka odlule.
Isikhathi sasekhaya
Ubude besikhathi abasebenzi abahlala ngaso ezinkampanini buqinisa isici esiphezulu sokushintsha kwesimo somkhakha wezitolo, ohola phakathi kwezigaba ezinenqwaba ephezulu yochwepheshe abanesikhathi esifushane. Ngo-2025, ama-49% abasebenzi abesenkampanini iminyaka emibili, okuwukwenyuka ngamaphesenti ama-5 uma kuqhathaniswa no-2024. Ukubamba iqhaza kochwepheshe abanesikhathi seminyaka emibili kuya kwemihlanu besebenza nakho kukhule, kusuka ku -22% kuya ku-24%. Iqembu elinesikhathi seminyaka eyisithupha kuya kweyishumi lenze ukwanda okuncane, lafinyelela ku-14%.
Ngakolunye uhlangothi, kube nokwehla kwenani labasebenzi abaneminyaka engu -11 kuya kwengu-15 besebenza babonise ukwehla ngamaphesenti ayisishiyagalolunye uma kuqhathaniswa nonyaka odlule. Futhi ochwepheshe abanemisebenzi emide basalokhu beyingcosana, kanti u-3% ugxile ephakathi kuka-16 kuya ku-20 noma ngaphezulu .
Iphrofayela ngobulili
Kulesi siqephu, ucwaningo lukhombisa ukuthi izinkampani zokuthengisa eziqashelwe ku-GPTW zivelele ngokumelela kwazo okukhulu kwabesifazane, kanti u-53% wabasebenzi bazo kungabesifazane. Leli phesenti libeka umkhakha wokuthengisa phakathi kwezikhundla ezintathu eziphezulu zemikhakha enabesifazane abaningi kakhulu. Noma kunjalo, inkomba ingaphansi kwamaphesenti amabili kunaleyo ebhalwe ngo-2023.
Ubuholi
Ukuhlaziywa kobudlelwano phakathi kobulili namazinga okuphatha kwembula intuthuko ekubambeni iqhaza kwabesifazane ngo-2025. Ebuholini obuphezulu, abesifazane bazoba ngu-28% wezikhundla, ukukhula ngamaphesenti amahlanu uma kuqhathaniswa no-23% owaqoshwa ngo-2023.
Ezikhundleni zobuholi obuphakathi, kube nokwenyuka okuncane kwephuzu elilodwa lephesenti, kubuyela ezingeni lika-2023 elingu-43%. Kwezinye izikhundla zobuholi, intuthuko yayibaluleke kakhulu, lapho ukubamba iqhaza kwabesifazane kufinyelele ku -49% ngo-2025.
Idatha ikhombisa ukuthi, yize izinkampani eziklonyeliswe ku-GPTW Retail 2025 zivelele kakhulu uma ziqhathaniswa nezinhlu eziningi zemikhakha ngenxa yokuba khona okukhulu kwabesifazane ezikhundleni zobuholi, kusenezinselele okumelwe zinqotshwe ukuze kuqiniswe ukuhlukahluka kobulili kuzo zonke izigaba zokuphatha.
Inkomba Yokusungula Izinto Ezintsha (IVR)
Ngo-2025, ama-42% ezinkampani eziwine imiklomelo azosebenza esigabeni sokusebenza kokusungula izinto ezintsha, ukwanda ngamaphesenti amane uma kuqhathaniswa nesikhundla sangaphambilini kanye no -12% uma kuqhathaniswa no-2023. Kodwa-ke, ucwaningo luphinde lwabona ukwehla kwamaphesenti amathathu (14%) uma kuqhathaniswa nesikhundla sokugcina, enanini lezinkampani ezisesigabeni esisheshayo sokusungula izinto ezintsha. Ucwaningo lugcizelela ukuthi amandla okuzivumelanisa nezimo kanye nokusungula izinto ezintsha ayaqina phakathi kwezinkampani eziwine imiklomelo, yize izinhlangano ezisesigabeni sokungqubuzana zisamele iningi ngamaphuzu angama -44%.
Izici Zokuhlala Njalo
Ucwaningo luthole ukuthi inkokhelo ibonise ukukhula kwamaphesenti amahlanu uma kuqhathaniswa no-2024 kanye namaphesenti ayisikhombisa uma kuqhathaniswa no-2023. Ikhwalithi yokuphila nayo ibhalise ukuthuthuka, ngokukhuphuka kwamaphesenti amane kusukela ngo-2024 kuya ku-2025, kanti ukuzinza kukhule ngamaphesenti amabili esikhathini esifanayo.
Ukuhambisana kwamanani kuhlale kuzinzile ku-10%. Kodwa-ke, ithuba lokukhula, yize kuseyisizathu esiyinhloko sokugcina abasebenzi ezinkampanini eziwine imiklomelo, elicashunwe yi- 36% yabaphenduli, libonise ukwehla ngamaphesenti ayi-11 uma kuqhathaniswa no-2024.
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