Ngemuva kokukhula okungu-35% ngosuku oluyinhloko lokuthengisa ngo-2024, i-Privalia yethule olunye uLwesihlanu lwe-Pri olulindele amarekhodi amasha. Le nkundla, okubhekiselwa kuyo ekukhethweni kwendlela yokuphila, ibheja ngezaphulelo ezifika ku-90% kanye namakhuphoni akhethekile kusu elihlanganisa ukuzijabulisa, ukulula, injongo, kanye nokwenza kube ngokwakho - izinsika eziye zasekela ukuzibandakanya kanye namazinga okuguqulwa angaphezu kwesilinganiso kule nkundla.
Izigaba zemfashini nezicathulo zihlala ziyinsika eyinhloko yebhizinisi, ezimele u-45% wemali engenayo iyonke ngesikhathi se-Pri Friday 2024. Futhi phakathi nesikhathi esifanayo ngonyaka odlule, i-Privalia iqophe ukwanda okungu-20% kwethrafikhi yewebhusayithi kanye nesikhathi sokuphequlula esimaphakathi semizuzu engu-80 ngenyanga ngomsebenzisi ngamunye kuhlelo lokusebenza, oluqhutshwa ulwazi lwedijithali oluthuthukisiwe kanye nemikhankaso ekhuthaza umqondo wokuzijabulisa ngokuthenga, isu lokumaketha nokuthengisa elihlanganisa ulwazi lokuthenga nokuqukethwe okuhehayo nokusebenzisanayo.
Umkhankaso we-Pri Friday 2025
Uhambo lwe-Black Friday kule pulatifomu lwaqala ngisho nangaphambi kukaNovemba, ngomkhankaso we- "Desapega", ngokubambisana ne- Instituto Dona de Si. Lesi sinyathelo samema amakhasimende ukuthi anikele ngezinto ezisesimweni esihle, ezenzelwe amaphrojekthi omphakathi agxile ekunikeni amandla nasekukhiqizeni imali engenayo kwabesifazane abayingxenye yenhlangano, ukuze bathole ivawusha ebiza u-R$ 100 yokuyisebenzisa ku-Privalia. Lo mkhankaso ubonisa ukuzibophezela komkhiqizo ekusetshenzisweni okuvamile, ukuxhumanisa injongo kanye nokuziphatha kokuthenga. Ngemva kwalokhu, i-Privalia yaqala ngoNovemba ngesikhathi sezaphulelo ezikhethekile kanye namakhuphoni, iqopha imikhiqizo efunwa kakhulu kuphothifoliyo yayo enesaphulelo esifinyelela ku-90% kwezemfashini, ubuhle, ikhaya, kanye nendlela yokuphila.
“ULwesihlanu Olumnyama luyisikhathi esibalulekile ebhizinisini lethu, kodwa ngaphezu kwakho konke, liyithuba lokuqinisa lokho okusihlukanisayo: injongo nokuzijabulisa ohambweni lokuthenga. Sibheja kokuhlangenwe nakho kokuzijabulisa kokuthenga ukuze sixhumanise abathengi bethu ngendlela elula, enenhloso, esebenzisanayo, nefanele, ekhiqiza inani langempela kukho konke ukuxhumana,” kusho uFernando Boscolo, i-CEO ye-Privalia Brazil. “Ukuqinisekisa isipiliyoni sokuthenga esenziwe ngezifiso nesineziteshi eziningi, yonke indawo yethu iqondiswa ubuchwepheshe bokuncoma kanye nokuhlukaniswa okuhlakaniphile, okuqinisekisa ukuthi umsebenzisi ngamunye unokufinyelela ohambweni lokuthola oluhambisana kakhulu nephrofayili yakhe,” uphetha.
Ngaphezu nje kokufika esicongweni sokuthengisa, lesi sikhathi siqinisa indima yePrivalia njengendawo yokuphila yedijithali eqonda futhi ilindele izifiso zomthengi ngamunye, iguqula isikhathi sokuthengisa sibe yinto ehlala njalo yomkhiqizo.
Omakhenikha
Ukuze bathole amakhuphoni akhethekile, abathengi kumele balandele iziteshi zezokuxhumana zePrivalia. Nsuku zonke, lo mkhiqizo uzomemezela ikhuphoni elisha ku-Instagram Stories, eliqondene nabalandeli abaxhumana ngomyalezo oqondile. Ngaphezu kwalokho, ukuthengwa okwenziwe nge-PIX kuzothola isaphulelo esengeziwe esingu-10%, kanye nesaphulelo esifinyelela ku-40% ekuthengweni kwe-PIX okuvela kumikhiqizo engaphakathi kweBrandsplace, imodeli yemakethe yePrivalia, okwandisa amathuba ngesikhathi sokukhushulwa.
Ngaphezu kwalokho, ngomhlaka-11 Novemba, kusukela ngo-11:11 AM kuya ku-12:12 PM, lonke uhlelo lokusebenza lwe-Privalia luzonikeza ukuthunyelwa kwamahhala kulo lonke elaseBrazil. Futhi, ngo -11:11 PM, ipulatifomu ilungiselele isimanga esikhethekile: uhambo oluya eSalvador (lwabantu ababili) ngesikhathi seCarnival 2026, olufihliwe kuhlelo lokusebenza ngesaphulelo esingu -90% - okutholakalayo okungaphuthelwa kulabo abaqaphela kakhulu.
