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I-Epic Content Marketing (Marketing de Conteúdo Épico)

Uwudabula kanjani umsindo, ulwazi olunganembile, nemfuhlumfuhlu egcwala umhlaba wedijithali wamakhasimende akho?
Nge-Epic Content Marketing.

U-Joe Pulizzi, ongomunye wochwepheshe abahamba phambili emhlabeni ekukhangiseni okuqukethwe, ukukhombisa ukuthi ungaheha kanjani amakhasimende amanje nawesikhathi esizayo ngokwakha ulwazi nezindaba ezibathinta ngobuqotho. Ukuphazamisa izethameli zakho ngokuqukethwe okumaphakathi nemiyalezo edayise kakhulu akusasebenzi. Okuqukethwe kwe-Epic kuwina ukunakwa, ukwethenjwa, kanye nesenzo.

Lokho okufundiswa yile ncwadi

I-Epic Content Marketing ikuhambisa isinyathelo ngesinyathelo ngokudala izindaba nezinto zokwakha ezazisa, ezijabulisa, nezigqugquzela amakhasimende ukuthi enze okuthile—ngokuvamile ngaphandle kokuthengisa okusobala. Uma okuqukethwe okuyingqophamlando kufinyelela kumuntu ofanele ngesikhathi esifanele, kuthwebula izinhliziyo nezingqondo, kubeka inkampani yakho njengochwepheshe othembekile, futhi kuba uhlobo lokuqukethwe abantu ababelana ngakho.

Ngaphakathi uzofunda ukuthi:

• Khetha i-niche yokuqukethwe efanele ukuze uhehe futhi ugcine amakhasimende
• Dala isitatimende senhloso yokumaketha okuqukethwe
• Yakha inqubo ephindaphindwayo ukuze udale futhi uphathe okuqukethwe okuyingqophamlando
• Sebenzisa inkundla yezokuxhumana kanye ne-imeyili ukuze ukhulise futhi ubandakanye izethameli zakho
• Linganisa ukusebenza kokuqukethwe—futhi ulungise isabelomali sakho sokumaketha okuqukethwe

Izibonelo zomhlaba wangempela

Ngocwaningo olujulile lwezinhlangano ezifana no-John Deere, LEGO, Coca-Cola, nabanye abaholi bemboni, u-Pulizzi ubonisa ukuthi okuqukethwe kuqhuba kanjani ukukhula okubambekayo, okuqhubekayo. Lezi zibonelo zibonisa izinyathelo ezingokoqobo ezishintsha okuqukethwe okuphoqayo kube ukwanda kokuthengisa okungaguquki.

Kungani kubalulekile

Uma uxhumanisa amakhasimende ngokuqukethwe okuyingqophamlando, akuklomelisa ngokwethembeka, amazwi omlomo, nezindali ezikhulayo. I-Epic Content Marketing ikunikeza amathuluzi nohlaka lokuqala ukudala nokusabalalisa okuqukethwe okuletha inzuzo eqinile nokukhula kwesikhathi eside.

Funda kabanzi mayelana nendlela yokwakha okuqukethwe okubaluleke ngempela.