Ikusasa Le-E-commerce: Indlela i-AI, i-Macroeconomics, kanye Nokuziphatha Kwabathengi Okubumba Kabusha Ngayo Ukuthengisa Kwedijithali (I-E-commerce, Ukumaketha kanye ne-AI — Incwadi Yochungechunge lwe-Babi Tonhela 8)

Ibhodi le-chess elingabonakali eliqhuba ibhizinisi lakho. Funda ukulibona — futhi ulidlale ngaphambi kwabanye. Iningi losomabhizinisi lenza izinqumo ngokubheka ngaphakathi ebhizinisini labo. Bahlaziya amazinga okuguqulwa, i-CAC, i-LTV, i-ROAS. Lokhu kuyadingeka. Kodwa akwanele. Ngoba kukhona ibhodi le-chess elikhulu — elenziwe amazinga enzalo, amazinga okushintshaniswa, ukugxilisa ingqondo emakethe, i-AI ekhiqizayo, kanye nezinguquko zesizukulwane ekusetshenzisweni — elishukumisa wonke umdlalo ngaphandle kokuthi uqaphele. Uma uqonda leli bhodi le-chess, izinqumo ziyashintsha. Uma ungalinaki, uyasabela. Kuhlala sekwephuzile. Le ncwadi ikufundisa ukuthi ungayifunda kanjani le bhodi le-chess. UBabi Tonhela — owaziwa ngokuthi "uMdwebi wamamephu walokho okungakabi khona," owayenguMqondisi Weqhinga eNuvemshop, i-LinkedIn Top Voice, wakhethwa njengabathonya abaphezulu abangama-20 beDijithali be-Influencers nge-iBest 2024 Award, futhi okuwukuphela kwesikhulumi sesifazane esigxile kwezentengiselwano ze-e-Brazil — wethula kule ncwadi indlela yakhe yokuhlaziya i-Plural: ukufundwa okuhlanganisiwe kokumaketha, ubuhlakani bokwenziwa, umnotho wezomnotho, kanye nokuziphatha kwabathengi ukuze benze izinqumo ezingcono namuhla ngokusekelwe kulokho imakethe ekwakhela ikusasa. Lokho ozokufunda kule ncwadi: → Kungani osomabhizinisi kudingeka bafunde i-macro: ukuxhumana okuqondile phakathi kwesilinganiso se-Selic, amazinga okushintshana, kanye nezindleko zokuthumela kwakho, isitokwe, kanye nekhasimende lakho
→ Imephu ye-e-commerce yaseBrazil ka-2026–2030: ukungena, ukukhula ngesigaba, ukuziphatha kweselula, kanye nokudideka kwemakethe enkulu enengqalasizinda ebuthakathaka
→ Amandla ama-5 akha kabusha ukuthengiswa kwedijithali: i-AI ekhiqizayo, ukuhweba kwezenhlalo, umthethonqubo, ukugxilisaniswa kwemakethe, kanye noshintsho lwezizukulwane - nokuthi zihlangana kanjani
→ Izimo ezisebenzayo nezisebenzayo: okufanele ukwenze uma amazinga enzalo enyuka, uma idola likhuphuka, uma iShayina yehlisa ijubane, uma imakethe ishintsha imithetho yomdlalo
→ Umthengi wesikhathi esizayo: amanani, ukuziphatha kokuthenga, okulindelwe yisipiliyoni - nokuthi lokhu kusho ukuthini ngengxube yakho, isikhundla sakho, kanye nensizakalo yakho yamakhasimende
→ Amathrendi anosuku lokuphelelwa yisikhathi: indlela yokuhlukanisa ukuguqulwa kwesakhiwo kusuka ku-hype edlulayo (nokuthi kungani ukudideka kokubili kuyiphutha elibizayo)
→ Ukuhlaziywa Okuphelele Kobuningi: indlela yokuhlanganisa Ukumaketha + i-AI + i-Macro + i-E-commerce esinqumweni esisodwa sesu - indlela engekho omunye umbhali we-e-commerce eBrazil ayifundisayo
→ Okufanele ukwenze manje: umkhuba ngamunye uza nesenzo esiqondile umninimabhizinisi asisebenzisa namuhla, hhayi lapho ikusasa selifikile kakade. Lena yincwadi eyinhloko yeqoqo. Akuyona i-futurology. Kuwukuhlaziywa kwesimo okunemiphumela engokoqobo. Uhlobo lokuhlaziywa ongalukhokhela ngehora ekubonisaneni - ngendlela oyifunda ngempelasonto bese ufaka isicelo ngoMsombuluko. Kuyingxenye yoMgqa Wemibono Eqondile weqoqo leBabi Tonhela - izincwadi ezingu-8 mayelana nokuhweba nge-inthanethi, ukumaketha kwedijithali, ubuhlakani bokwenziwa, kanye nesu lebhizinisi ledijithali kosomabhizinisi baseBrazil abafuna ukuba phambili, hhayi ngemuva.