Ngesihloko esithi "Ukuxhumana okuqinisa amabhizinisi," i-RD Summit 2025 yaphetha uhlelo lwayo lwe-11, ibhalise abahlanganyeli abangu-20,000 ngosuku kanye nabaholi abangaphezu kuka-200,000 abakhiqizwe yimikhiqizo exhasayo. Ihlelwe yi-RD Station, iyunithi yebhizinisi ye-TOTVS, i-RD Summit yaphawula indawo yokushintsha okuqinisekile kokumaketha nokuthengisa okuqhutshwa yi-AI eBrazil—ngezinhlelo zokusebenza zangempela, imikhiqizo, kanye nezingxoxo ezisezingeni eliphezulu mayelana nomthelela, isiko, kanye nobuchwepheshe.
Usuku 5 - Ikusasa kanye nokuphela kweNcwadi Yokudlala eseyilungisiwe
Ngosuku lokuqala, uNeil Redding waphikisana ngokuthi i-AI ayisekho ithuluzi futhi isibe yingqalasizinda, edinga ukwahlukana, ukudluliselwa, kanye nokuqeqeshwa "njengelungu elisha leqembu." UWalter Longo wagcizelela ukuphuthuma: I-AI akuyona igagasi elikhuphukayo, "iyi-tsunami." Futhi iPhini likaMongameli we-RD Station, uGustavo Avelar, kanye noRafael Mayrink (Neil Patel Brazil), babonise ukuthi ukukhula namuhla kudinga isu eliphilayo: "Kubalulekile ukuthi wonke umuntu aqonde lesi sikhathi esisha esiphila kuso, abukeze izinkolelo zabo, amasiko, kanye nezinqubo zabo, futhi aguqule ukusebenza kwabo kaningi. I-RD, njengeyunithi yebhizinisi ye-TOTVS, iqinisa indima yayo njengomeluleki othembekile kumakhasimende, isiza ekukhetheni amasu amahle kakhulu okukhula kwamabhizinisi, ngaphezu kokulandela umsebenzi wokufundisa emakethe obelokhu ukhona kusukela ekuqaleni kwe-RD Station. Incwadi yokudlala engcono kakhulu yileyo esiyibhala ndawonye," kusho u-Avelar.
Usuku 6 - Ubuchwepheshe obungathathi hlangothi kanye namandla omkhiqizo
Ngosuku lwesibili, u-Andrew McLuhan waphinda ingqikithi kamkhulu wakhe uMarshall: abukho ubuchwepheshe obungathathi hlangothi. Indlela ngayinye ihlela kabusha ukuqonda ngaphambi kokuhlela kabusha okuqukethwe. Ngalo lolo suku, uMari Maria noRudy Loures abathonya baxoxa ngokuthi ubuqiniso nokuvumelana kube kanjani izimbangela zenani emnothweni wokunaka.
I-CEO ye-TOTVS uDennis Herszkowicz kanye noMphathi Jikelele we-Amazon eBrazil, uCléber Morais, baxoxe ngendlela izwe elingaguqula ngayo ubuchwepheshe, idatha, kanye nengqalasizinda yedijithali ibe ukukhula okuncintisanayo. Ingxoxo igcizelele ukuthi ukusungula izinto ezintsha kudingeka kuhambisane nesimo saseBrazil hhayi nje ukungeniswa kwamanye amazwe. UHerszkowicz ugcizelele ukuthi ubuholi kanye nokuncintisana ezweni kuncike kubantu, ekhonweni lokuqeqesha, ukuthuthukisa, kanye nokukhuthaza ithalente. "Ezweni lobuchwepheshe, abantu bayizinto zokusetshenziswa," kusho i-CEO.
Kwenye iphaneli, uVivian Broge, iPhini likaSekela-Mongameli we-People e-TOTVS, ukhombisile ukuthi ukufaka uphawu kuyinqubo eqhubekayo nokuthi "ukubeka umuntu phambili yikho okwenza uphawu lube yinto efanelekile.".
UBruno Ghisi, umsunguli kanye nomqondisi wobunjiniyela kanye nomkhiqizo e-RD Station, wethule isizukulwane esisha se-Prisma kanye nokuthuthuka kwe-AI yenkampani, okuhlanganisa i-Rê da RD, umshayeli we-AI ohambisanayo okhona kuyo yonke imikhiqizo yethu, osiza abasebenzisi kuyo yonke imisebenzi, ukuhlaziywa kwedatha, kanye nokuhlonza amathuba okukhulisa ibhizinisi; i-MCP (Model Context Protocol), ubuchwepheshe obusha obuvumela ukuxhuma amathuluzi e-AI (njengabashayeli bezindiza kanye nabasizi ababonakalayo) kudatha yomkhiqizo; kanye ne-Radar GEO, ithuluzi lamahhala elihlaziya okuqukethwe kwewebhusayithi yakho futhi libonise ukuthi likulungele kangakanani ukukhulunywa kahle yi-LLM, kanye ne-RD Tracker, isici esincoma imikhiqizo esekelwe ekuziphatheni kokuphequlula kwabasebenzisi.
Usuku 7 - Amasiko nemikhiqizo ephilayo
UNelson Motta noChristian Roças babonise ukuthi amandla omkhiqizo awaveli ekusebenzeni okuhlukile, kodwa ukuthi uhlanganiswa kangakanani nesimo samasiko. Futhi uGabriela Prioli uvale uhlelo ngomyalezo oqondile: ukuxhumana akuyona isithasiselo, kodwa isixhumanisi esiguqula okwenziwayo kube ukuqonda, kanye nokuqonda kube yimiphumela.
