I-TrackTrade, enye yezinkampani ezinkulu zaseBrazil ezigxile ekusungulweni kwezobuchwepheshe ukuze kwenziwe lula inqubo, imemezele ukwethulwa kwe-PriceTrack, ithuluzi elisha elithembisa ukuguqula ukuqapha intengo emkhakheni wezitolo.
Ngokuthuthuka okusheshayo kobuchwepheshe kanye nokukhula kokuncintisana emakethe, ukuqapha intengo yabancintisanayo kuye kwaba yinto ebalulekile ekuthuthukiseni amasu okusebenzisa amanani asebenzayo. I-PriceTrack isebenzisa ubuchwepheshe obuthuthukisiwe ukuqapha amanani ngesikhathi sangempela, inikeza izinkampani ezinkulu ikhambi lokuqondisa amasu azo emakethe ngokunembe kakhulu nangokuncintisana.
UPablo Zapata, i-CEO ye-TrackTrade, ugcizelela ukuthi i-PriceTrack iyisisombululo esifanele sezinkampani ezifuna ukuhlala zinolwazi mayelana nokuhamba kwabancintisana nazo emkhakheni wokuthengisa. "Izinhlangano zithola amandla amakhulu emakethe ngokuqapha ezinye izinkampani. Ukuze zifinyelele idatha ngokushesha nangendlela ephumelelayo, zidinga amathuluzi alula ukuqoqwa kwale datha," kusho uZapata.
Ukubaluleka Kokuqapha Abancintisanayo
Ukuba nekhono lokuqapha amanani emikhiqizo yabancintisanayo ngesikhathi sangempela kuvumela izinkampani ukuthi zichaze kangcono amasu azo, ngokusekelwe kudatha yemakethe efinyeleleka ngokushesha nangokuzenzakalela. "Ngokuqapha ngokucophelela amanani abancintisana nabo, abathengisi bangakwazi ukulungisa izinqubomgomo zabo zamanani ngokunembe kakhulu nangokuncintisana, bandise izinzuzo zabo," kuchaza uZapata.
Lolu hlobo lokuqapha luvumela izinkampani ukuthi ziqonde ukuthi imakethe ihlola kanjani imikhiqizo yazo kanye namanani maqondana nabancintisana nabo, okusiza ekugwemeni ukuthengiswa kwezimpahla kanye nokugcina isu lokubiza amanani elihlukile.
Izinzuzo Zokuqapha Amanani
Inhloso eyinhloko yokwamukela amasu okuqapha amanani ukuqinisekisa ukuqaliswa ngempumelelo kwenqubomgomo yezentengiselwano, ukuqinisekisa ukwethembeka ngeziteshi zokusabalalisa kanye nokuheha utshalomali enkambisweni yokuthengisa. Ngaphezu kwalokho, lo mkhuba usiza ekulinganiseni ukusebenzisana phakathi kwabasabalalisi neziteshi ezincane, njengezindawo zokuthengisa ezibonakalayo kanye ne-e-commerce.
"Ukuhlaziya amanani abancintisanayo kukuvumela ukuthi ubone amathuba emakethe futhi ulungise izinzuzo ngempumelelo enkulu. Lokhu kungenye yezindlela eziyinhloko, uma kungeyona eyinhloko, zokulinganisa amasu, okuvumela izinkampani ukuthi ziqonde ukuthi abathengi basabela kanjani kumasu asetshenziswayo," kunezela uZapata.
Umthethonqubo Nokuthobela Imithetho
Ukusetshenziswa kwamathuluzi okuqapha amanani azenzakalelayo kusiza izinkampani ukuthi zihlangabezane nezindinganiso zomthetho ezihlobene nemikhuba yamanani elinganiselayo. "I-PriceTrack isiza izimboni ezinkulu kanye nabathengisi ukuthi bahlale benolwazi ngalokho imakethe ekunikeza abathengi, okuthinta ukuncintisana nokuqinisekisa ukuhambisana nemithethonqubo yamanani," kuchaza uZapata.
Amathuluzi Azenzakalelayo
Amathuluzi athuthukile njenge-PriceTrack ayadingeka ukucubungula idatha eningi evela eziteshini ezahlukahlukene, okuhlinzeka ngenzuzo enkulu yokuncintisana. Izinzuzo ezibalulekile zifaka phakathi ukuguquguquka kokuhlaziya, ukunemba okukhulu, imingcele ethuthukisiwe, ukuthengisa okwandisiwe, kanye nokuzibandakanya okukhulu okuvela eziteshini zokusabalalisa.
“Ngokusebenzisa amathuluzi afana ne-PriceTrack, abathengisi balondoloza umbono ophelele nowakamuva wemakethe. Leli thuluzi liqinisekisa ukuthi izinkampani zingakwazi ukulandelela ukuthengisa futhi zinikeze idatha kudeshibhodi ehlakaniphile eyenzelwe izidingo zenkampani,” kuphetha uZapata
