Descrição

Estratégia de Marketing Digital e E-Commerce

A complete, up‑to‑date guide to digital marketing and e‑commerce. This book offers a broad, practical overview of strategies across the digital landscape, bringing together articles, ideas, research and case studies from major companies to reflect the pace of current innovation.

What you’ll find inside

• Clear explanations of key digital marketing and e‑commerce concepts
• Case studies and real examples from large companies
• Research insights, practical ideas and curated articles that follow industry developments

Who should read it

Designed for professionals who work directly or indirectly with digital marketing strategies — and for students seeking a practical, experience‑based perspective.

About the author

Drawing on years of experience, Sandra Turchi shares what has and hasn’t worked in the digital world, based on her work developing projects and delivering courses and talks at numerous events.

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