O cientista do marketing digital: Como vender para mais pessoas, mais vezes e pelo maior valor

A practical guide that brings marketing back to its fundamentals: how to sell your product, reach more people, increase purchase frequency and capture higher value — using a repeatable, scientific approach rather than guesswork.

What you’ll learn

• How to apply the four pillars of the V4 method — traffic, engagement, conversion and retention — to grow your business.
• The most common mistakes when planning a digital marketing campaign and how marketers can move beyond execution to become true business strategists.
• How to validate campaigns by mastering nine essential laws of marketing, independent of channel or media.
• How to use the scientific method to stop relying on assumptions and build reproducible, data-driven strategies.

Why it matters

In a fast-moving, hyperconnected market, time and wasted effort are costly. This book teaches a foundational, systematic framework that turns marketing activities into measurable, scalable results.

Testimonials

“I was very impressed when I met Dener — his entrepreneurial story, building a marketing agency and the impact his results had on the businesses served by V4. This knowledge is now accessible to anyone who wants it.”
— Bruno Nardon, Co-Founder Rappi Brazil, Founder Kanui, ex‑VP Dafiti Group

“Sales are the foundation of every business and Dener shares the same vision as I do. Here he shares all the fundamentals for those who want an aggressive market strategy and to become the professional who will make a difference across companies: the digital marketing scientist.”
— Alfredo Soares, VP Vtex

Who should read it

• Marketers who want to level up from tactical execution to strategic leadership.
• Founders and small-business owners who need predictable, scalable growth.
• Anyone who prefers data-driven, testable marketing over intuition.

Key takeaway

Become a “marketing scientist”: use the V4 pillars and the scientific method to create validated, repeatable marketing strategies that sell more, more often, and at higher value.