Descrição

“It’s time for companies to fully unleash the power of advanced technologies in their marketing strategies, tactics, and operations. Technology must be leveraged for the good of humanity.” — Philip Kotler

Marketing 5.0: Technology for Humanity

Considered by The Wall Street Journal one of the 10 most influential business thinkers, Philip Kotler is the author of more than 50 books translated into over 25 languages. In Marketing 5.0, Kotler explains how new technologies can create value, meet customer needs, and make a positive difference in the world.

Overview

Attuned to the social and technological shifts of the past decade, this book shows how to integrate digital evolution with the profound changes in consumer behavior. Kotler explores how organizations can responsibly adopt advanced technologies while addressing the human and social consequences of those changes.

Key topics covered

• The future of customer experience and how technology reshapes engagement
• Artificial intelligence and automation for marketing efficiency
• Corporate activism and the role of companies in society
• The impact of wealth distribution imbalances, generational divides, and the digital gap
• Opportunities and risks that technologies pose for organizations and the broader world

What you’ll get

• Clear, accessible explanations of complex marketing trends
• Practical recommendations and actionable tactics
• Real-world examples from companies across industries
• Sharp insights into both technological challenges and the human considerations companies must face

Style

Kotler writes in a concise, direct manner, making large marketing themes understandable to a wide audience while offering strategic and operational guidance for practitioners and leaders.

Format note

When you purchase this title, the accompanying PDF will be available in your Audible library along with the audio.