Descrição

Marketing na era dos dados: O fim do achismo

(Marketing in the Data Era: The End of Guesswork)

This book was written to dismantle the old excuse “we’re humanities people” that many communication and marketing professionals still use. Today, the use of technology and data analysis is a basic prerequisite for any marketing activity—creative or otherwise. The aim is to prepare you to act more precisely and rationally through frameworks built on eight years of the author’s performance experience.

The book’s purpose is to expand your mindset and break paradigms, beliefs, and dogmas. Data-driven marketing isn’t a different kind of marketing; it’s a new way of thinking about how to build strategies for customer acquisition and retention, allowing for more assertive decision-making. Applying digital marketing and achieving consistent results is no longer the same as it used to be—companies and professionals are already feeling the consequences. Repeating past practices no longer delivers the sales volume needed.

This text presents a fresh perspective on how to act and design the steps required to keep selling, by establishing clear goals and objectives using simple technology and data analysis. Marketing in the Data Era offers insights you won’t find in typical marketing books, and the methods presented make decision-making that used to be complex much more straightforward.

What you’ll gain:

• Practical frameworks based on eight years of performance experience
• Techniques to combine creativity with data and technology
• Steps to set clear, measurable goals for acquisition and retention
• Simple analysis approaches that improve decision-making and results

Who should read it:

• Marketing professionals and strategists
• Founders and business owners
• CMOs and growth teams
• Creative professionals who want to make data-informed choices

Take a new approach: move from guesswork to informed action and build marketing strategies that actually deliver.