Descrição

Máquina de aquisição de clientes

Práticas modernas para gerar crescimento explosivo e alavancar o seu negócio com marketing e vendas
(English: Customer Acquisition Machine — Modern practices to drive explosive growth and scale your business with marketing and sales)

“Deixe de lado a mentalidade de estar sempre vendendo e construa um relacionamento verdadeiro. Esse é o marketing mais autêntico, que agrada, em vez de ser algo que incomoda.”
— André Siqueira

Turn this reading into the catalyst for transformative change in your company and achieve concrete results that lead to explosive growth.

The internet changed how we learn, communicate and do business — and it keeps changing. The real question is: how do you win in this new environment? Which channels matter? What tactics and strategies actually work? How do you stand out among millions of competitors and platforms?

In Customer Acquisition Machine, André Siqueira — cofounder of RD Station (formerly Resultados Digitais), a company focused on marketing and sales software, content and education for small and medium-sized businesses — maps out the opportunities of today’s landscape and explains the mindset needed to grow quickly, predictably and significantly. This is a practical, clear and adaptable manual that shows how to turn complex digital marketing concepts into real business results.

What you will learn

• Build a repeatable customer acquisition machine
• Generate leads and convert them into sales
• Measure and analyze results to make your strategy profitable
• Organize teams, processes and tools for scalable execution
• Put your acquisition machine into operation and keep it running

Why read this book?

• Practical, step-by-step guidance tailored to SMBs
• Proven frameworks from a founder of one of Latin America’s leading marketing platforms
• Focus on sustainable, authentic marketing that builds relationships instead of interrupting people

Move beyond the constant “sell, sell, sell” mindset and create lasting connections that grow your business — fast and sustainably.