Descrição

Marketing Digital na Prática: Como criar do zero uma estratégia de marketing digital para promover negócios ou produtos

Overview

Learn, hands-on, how to build a digital marketing strategy from scratch to promote any product or business in any country. We live in the attention and information age: generating sales through digital channels becomes more complex every day. Mastering platforms and tools alone is not the answer.

Why strategy matters

The real solution is developing strategies tailored to the market and consumer needs — strategies that consider the whole picture, not just isolated tools. This book offers a practical, pragmatic view of why strategy is essential and how to use the main digital marketing platforms and tools effectively.

What you’ll get

• A step-by-step, practical approach to creating a digital marketing strategy from zero.
• Guidance on applying strategy to any type of business or product, regardless of country.
• Clear explanations of how to leverage major platforms and tools without depending on them as the sole solution.
• Practical examples and usable methods you can implement immediately.

Who this book is for

• Entrepreneurs launching or promoting products.
• Small and medium business owners looking to grow digitally.
• Marketers who want actionable strategy, not only tool tutorials.
• Anyone who needs a practical framework to attract attention and drive sales online.

Approach

This book focuses on real-world application: strategy first, tactics second. It shows how to connect market needs and consumer behavior with the right mix of channels and actions so your efforts turn into measurable results.

Digital marketing explained by practitioners — practical, applicable, and ready to use.