Descrição

IA para Marketing Digital: Como Criar, Otimizar e Escalar Campanhas com Inteligência Artificial

(E-commerce, Marketing & IA — Série Babi Tonhela Livro 5)

AI gives you what you ask for. The secret is knowing how to ask.

A marketing professional who doesn’t master artificial intelligence isn’t just “falling behind.” They’re running a marathon barefoot while everyone else wears trainers — not for lack of effort, but for lack of method. Anyone can generate a random text with ChatGPT. Building a marketing system that uses AI to produce, optimize and scale with consistency and measurable results — that’s a different level.

This book is written for that second level.

About the author

Babi Tonhela — e-commerce and digital marketing specialist with over 15 years in the market, former Head of Educational Products at Brazil’s largest e‑commerce course, LinkedIn Top Voice, and named among the Top 20 Digital Marketing Influencers by the iBest Awards 2024 — delivers the definitive guide to applying AI in marketing: from copy to paid traffic, from SEO to GEO (Generative Engine Optimization), from email marketing to branding.

What you’ll learn

• The new marketing equation: what AI truly changes — and what it will never replace
• From “generic” to “strategic”: the philosophy of optimized prompts for each marketing function
• AI for copy and content: how to go from briefing to final copy while preserving brand voice
• AI for paid traffic: scalable creatives, intelligent targeting and performance analysis
• AI for SEO and GEO: how to optimize for traditional search engines and generative AIs at the same time — the pivot most people aren’t explaining well
• AI for email marketing and automation: smart sequences and large‑scale personalization without sounding robotic
• AI for branding: keeping consistent voice across channels with multiple creators
• Ready-to-use prompts: 25 for content creation, 15 for analysis and strategy, and 10 for visual creatives
• Documented automation workflows: from idea to published post without human bottlenecks
• Authenticity in the AI era: how to remain genuine when everyone uses the same tools

Each chapter includes practical “before and after” examples — the same request executed amateurishly vs. strategically, with the outcomes of each approach.

Bonuses

• Prompt library organized by platform (Instagram, LinkedIn, Google Ads, Meta Ads, email)
• Content production workflow template with AI, ready to adapt to your business

Who this book is for

• Marketing professionals who want to move from ad‑hoc AI use to repeatable systems
• E‑commerce managers aiming to scale campaigns and reduce manual work
• Founders and teams that need a practical, strategic playbook for AI‑driven marketing

The new marketing professional isn’t replaced by AI. They’re the pilot. But a pilot without training crashes on the first turn.

Part of the Babi Tonhela Collection — 8 books on e‑commerce, digital marketing, artificial intelligence and business strategy for Brazilian entrepreneurs and professionals.