Descrição

Marketing Experiencial: How to Turn Leads into Brand Advocates Using Live Brand Experiences Integrated with Digital Marketing

(Original title: Marketing Experiencial: Como converter leads em defensores de marca usando experiências de marca ao vivo integradas ao marketing digital)
By Shirra Smilansky

The way brands communicate with their audiences has changed dramatically. Social networks, an explosion of new channels, and shifting consumer behavior have made marketing and communications more complex than ever. When product features, prices and purchase conditions are easily replicated by competitors, the path to a sustainable competitive advantage runs through memorable experiences — not just transactions.

In this book, Shirra Smilansky shows how brands from around the world and across industries use experiential marketing to stand out. You’ll discover how live brand experiences can attract attention, generate qualified leads and — when done right — convert those leads into loyal customers and vocal brand advocates.

What you’ll learn

• How to use the BETTER model to generate creative, high-impact live brand experience ideas.
• How to apply the SET MESSAGE activation methodology to turn experiential strategy into executable campaigns.
• How to plan and run live experiences that engage your target audience, capture leads and nurture conversions.
• How to integrate live experiences with social media, digital channels, traditional media and points of sale to amplify reach and ROI.

Why it matters

In markets where features and prices are comparable, experiences become the differentiator. Live, well-designed brand interactions create emotional connections that drive preference, loyalty and advocacy — outcomes that are harder for competitors to copy.

Who should read this

• Marketing and communications professionals seeking practical tools and frameworks.
• Brand managers and event/activation teams looking to link experiential efforts to measurable business results.
• Small business owners and agency professionals who want to add experiential marketing to their skillset.

Marketing Experiencial is a practical, essential guide for anyone who needs to update their toolkit to succeed in today’s fast-moving, multi-channel marketplace.