Betminds, the marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of “Digital Commerce – the Podcast”. The new project will bring together professionals from the main brands in Curitiba to discuss relevant topics in the e-commerce world in a relaxed manner, such as performance marketing, management, logistics, industry, and retail, as well as the main trends in the sector.
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main objective of the project is to “foster the relationships of those who work in e-commerce in Curitiba, showcasing the great cases from the city”. Additionally, the podcast aims to “bring insights and trends for managers to make their operations more efficient”.
Rafael Dittrich, CEO of Betminds and also a host of the podcast, added: “In the daily life of e-commerce, we end up focusing only on operations, and the idea of the podcast is to bring this perspective of what managers are doing in their routine that could be a solution for other businesses”.
The first episode discusses hybrid strategy in e-commerce and marketplace
The debut episode of “Digital Commerce – the Podcast” featured special guests Ricardo de Antônio, Marketing and Performance Coordinator of MadeiraMadeira, and Maurício Grabowski, E-commerce Manager of Balaroti. The theme discussed was “Hybrid bet on e-commerce and marketplace”, where the guests talked about the main challenges of operating a proprietary marketplace alongside a traditional online store, as well as the ideal moment to make this transition in the business model.
Upcoming episodes will feature industry specialists
For the upcoming episodes, the participation of Luciano Xavier de Miranda, E-commerce Logistics Director of Grupo Boticário, Evander Cássio, General Logistics Manager of Balaroti, Rafael Hortz, E-commerce Manager of Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation at Vapza Alimentos Embalados a Vácuo, is already confirmed.
Those interested can check out the first episode of “Digital Commerce – the Podcast” on Spotify and YouTube.
