Ronald McDonald House Brazil renews alliance with Shopee to strengthen McHappy Day 2026

The Ronald McDonald House Brazil will once again partner with Shopee to expand the reach of McDia Feliz 2026, one of the largest social mobilization campaigns in the country. For the second consecutive time, the platform will be a partner in the campaign and will offer the sale of digital Big Mac tickets in its app with the possibility of redeeming coupons for up to 30% off, subsidized by the company, a strategy that aims to further encourage consumer participation and strengthen the campaign's fundraising in the digital environment.

For Bianca Provedel, CEO of the Ronald McDonald House Brazil, the partnership connects the cause to new audiences and boosts fundraising that finances projects for welcoming, early diagnosis, hospital infrastructure, and support for families in different regions of the country.

“McDia Feliz has always been a national mobilization movement, but today the ways to engage people have changed. Expanding this partnership with Shopee means bringing the campaign into an environment that is increasingly present in the daily lives of Brazilians and making solidarity more accessible, practical, and connected to people's everyday lives.”.

The mechanics work simply: the consumer needs to redeem the discount coupon in the “Coupons” tab in the Shopee app and then access “Tickets and Gift Cards,” select the McDia Feliz ticket in the cart, apply the redeemed coupon, and secure up to 30% off the purchase, limited to R$ 30 per CPF. Even with the benefit to the consumer, the Ronald McDonald House Brazil receives the full value of the ticket, as the discount is funded by Shopee in a partnership format.

“We are very happy to participate once again in one of the largest social initiatives in the country. At Shopee, we believe that technology has the power to make solidarity simpler, more accessible, and present in everyday life. Our goal is to expand the reach of this goodwill chain, allowing more and more people to contribute practically. Partnerships like this reinforce our purpose of going beyond the shopping experience, generating a positive impact and contributing to transforming society,” comments Luciana Ferraz, corporate responsibility manager.

The digital tickets can be exchanged for a Big Mac on the official campaign day, August 22, at participating McDonald's restaurants across the country.

More than a promotional action, the partnership reinforces the advancement of the digitalization of social campaigns and the potential of technology to amplify impact. In a scenario where the third sector competes for attention on multiple platforms, presence in one of the largest e-commerce apps in the country represents a new front for mobilization for the cause.

Impact from north to south

This year, McDia Feliz will benefit 69 projects from 46 institutions in 18 states and the Federal District, reaching 38 cities and all five regions of Brazil. The funds raised support initiatives related to welcoming families during treatment, improving hospital infrastructure, enhancing care quality, and strengthening the care journey for children and adolescents undergoing health treatment.

Casa Ronald McDonald Brasil is currently experiencing one of the greatest expansions in its history. Over 27 years, the organization has invested more than R$ 445 million in child and adolescent health, directly impacting over 3.3 million children and adolescents and supporting more than 2,000 projects in 111 Brazilian institutions. During this period, it has also trained over 50,000 health professionals and students in early diagnosis.

With the slogan “When solidarity comes into play, hope gains strength. And with the Big Mac, we turn the game around,” the campaign aims to bring access to care to all corners of Brazil and transform the journey of thousands of families.