Building customer loyalty has become fundamental for companies that want to create lasting relationships with their consumers. Beyond options like media boosting and communication strategies, loyalty apps are revolutionizing these relationships by offering exclusive benefits and promoting constant engagement with brands.
According to the Retail Trade Survey conducted by FGV Ibre (Brazilian Institute of Economics of the Getulio Vargas Foundation), in the third quarter of 2023, Brazilian retail obtained 15.1% of its total sales revenue through digital channels, such as websites, apps, emails, and other tools. This percentage represents the highest share of online commerce since the second quarter of 2021, when it reached 21.2% in a scenario influenced by restrictions on the operation of physical stores during the Covid-19 pandemic.
According to Rafael Franco, CEO of Alphacode, a company responsible for developing apps for brands like Habibs, Madero, and TV Band, these apps transform each interaction into an opportunity to reinforce customer loyalty, allowing the shopping experience to be more than just a simple transaction. "When a person downloads a brand's app, they've already made an extra effort and shown that they want to spend time with that company, which facilitates customer loyalty through these platforms," he explains.
At Alphacode, for example, some companies are looking for effective ways to apply technology to improve the customer experience. "Innovation and digital strategies are a recipe that works when well-targeted. In this respect, loyalty apps are, in fact, an essential part of creating a bond of trust between consumer and company," adds the expert.
How technology supports customer loyalty
The relationship generated by the apps ensures that consumers not only return, but also recommend the brand to others. From there, loyalty brings clear benefits. "Besides being more economical to retain customers instead of acquiring them, companies achieve greater predictability of cash flow and create a base of engaged consumers, ready to interact continuously," says Rafael.
Among the most popular loyalty program formats are cashback, miles, as well as loyalty software and cards. All these options share the same goal: to keep the customer satisfied and engaged.
As more companies adopt these strategies, it becomes clear that customer loyalty is a key element for sustainable success in the market. "Technology is a fundamental ally in delivering a personalized and efficient shopping experience. At Alphacode, for example, we are committed to creating solutions that transform the consumer journey and strengthen the relationship with brands," he states.
One tool that stands out in this scenario is AJFans, developed by Alphacode. With an impressive 4.8-star rating on the App Store, the app offers discount coupons, loyalty points, and other benefits that are redefining how consumers interact with brands. "The secret to the success of these apps lies precisely in how they facilitate the purchasing journey and strengthen the connection with customers," he concludes.
