Raizhe, a company specializing in B2B marketing and LinkedIn Ads, has incorporated Artificial Intelligence (AI)-based solutions to transform its lead generation strategies and increase the conversion rate of advertising campaigns. The application of these technologies has enabled the creation of more assertive and personalized actions, reducing the cost per lead (CPL) and increasing the return on investment (ROI) for its clients.
By combining automation and real-time data analysis, the company has been structuring highly segmented campaigns optimized for performance. “AI is no longer a future trend; it’s already a reality that is reshaping B2B marketing. Tools like LinkedIn Ads, when integrated with data generated and interpreted by AI, enable personalization on a scale that was previously unthinkable,” says Gabriel Preuss, CEO of Raizhe and a B2B marketing specialist.
Studies reinforce this trend. According to McKinsey, AI has helped B2B companies reduce CPL by up to 30%. Data from LinkedIn Marketing Solutions indicates that the combination of AI and LinkedIn Ads can increase campaign ROI by up to 25%. Furthermore, a Salesforce survey shows that 63% of B2B companies already use AI tools to personalize their marketing experiences in real time, transforming how they engage with their leads.
“AI is revolutionizing B2B marketing, making campaigns more efficient, targeted, and with greater conversion potential. At Raizhe, we are at the forefront of this transformation, helping our clients maximize their results and seize new business opportunities,” concludes Preuss.
