As one of the leading retail and industry events of the semester, PL Connection will bring together companies, buyers, and experts at Expo Center Norte, from September 17th to 19th, in São Paulo, to present the main strategies and trends shaping the private label market. Promoted by Francal and Amicci, the event will host approximately 40 speakers and 100 exhibitors showcasing their products and services, covering areas such as food, beverages, personal hygiene, beauty, pet supplies, and other sectors that make up the ecosystem.
Among the main new features is the launch of the first industrially produced sweet rice, manufactured and marketed by Portuense Condimentos, a food industry company from the city of Juiz de Fora (MG), in partnership with the Innovation and Technology Center (CIT SENAI) and the Rice Industry Union of the State of Minas Gerais (Sindarroz – MG). The product is innovative because it does not use preservatives, has a shelf life of twelve months and does not require refrigeration.
Seeking to reinforce its market leadership, Drylock Technologies — a manufacturer of baby diapers and urinary incontinence products — will present its recent initiatives, including cutting-edge technologies for private label projects and a videocast project on private label, featuring major names in national retail, which will be launched soon. Since April 2023, the company has launched more than 20 new private label projects and introduced more than 70 new SKUs (Stock Keeping Units).
To expand its operations in the country, PeD Bebidas — a manufacturer of healthy and organic beverages — opened its factory to the private label, bringing its main product to PL Connection: kombucha, an organic, zero-sugar, zero-alcohol beverage that replaces soda. According to the World Tea Expo, the global kombucha market has been growing exponentially each year, with sales projected to reach US$5.25 billion by 2025. The company will also be showcasing its new line of organic energy drinks and liquid food supplements, available in various flavors.
Also present at the event, Bee Propolis Brasil is a national and international benchmark in beekeeping products. Active in the private label market for 14 years, it is a pioneer in the segment in the country. With more than 40 partners, the company invests in technology, research and innovation to improve the production of honey and green propolis, offering its expertise to meet the customized demands of clients seeking a high-quality private label beekeeping product, reducing costs and delivery time.
Relaxmedic acompany specializing in health and wellness products, aims to support small businesses that want to develop their own brands. In line with the event's premises, the brand arrives at PL Connection with a catalog featuring over 80 health and wellness items, ranging from small portable massagers to comfortable armchairs, including scales, blood pressure monitors, humidifiers, and dehumidifiers.
PL Connection 2024
Dates: September 17-19, 2024
Hours: 10am to 8pm on the first two days; 10am to 6pm on the third day.
Location: Expo Center Norte (Blue Pavilion) – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo
More information at: https://plconnection.com.br/
