There's less than a month to go until one of the most important digital advertising events in Brazil. IAB Brasil – an association that aims to promote the sustainable development of digital advertising – has expanded its program and, for the first time, AdTech & Branding 2024 will be a two-day event, on September 3rd and 4th, at the Santander Theater in São Paulo. The event is an opportunity to exchange experiences with world-renowned professionals and explore the technologies that are transforming digital advertising formats.
The main theme of AdTech & Branding 2024 this year is to reinforce its institutional campaign, launched in June of this year – “IAB is the home of digital advertising. Come closer” – and will address topics such as the training of professionals working in digital advertising, advertising in the streaming era, digital advertising and privacy, as well as the challenges and possibilities that artificial intelligence brings to those working in communication.
The participation of IAB US CEO David Cohen, TV presenter Ana Hickmann, and influencer Camila Coutinho is confirmed, as well as that of professionals from companies such as Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre, and Kantar Ibope Media, among others. The complete event schedule can be found here.
“This event has become established over the years. Spreading the content over two days, in addition to attracting a larger audience and better accommodating the market as a whole, showcases the variety of topics that make up the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this perspective brings to the table an immense range of possibilities in emerging themes such as DOOH, CTV, Retail Media, AI, and the Creator Economy,” says Cristiane Camargo, CEO of IAB Brazil.
Registrations can be made here. IAB members are entitled to exclusive discounts by contacting [email protected].
Adtech will host a meeting of CMOs created by Cannes Lions and ANA.
As part of the AdTech & Branding 2024 program, IAB Brasil will bring to the country, for the first time, one of the most important marketing events in the world. Created six years ago by Cannes Lions and ANA, the US advertisers association, the Global CMO Growth Council brings together the most relevant executives in the field to discuss trends, challenges, and opportunities in the marketing sector. For this first edition in Brazil, approximately 40 professionals have been invited to the meeting. The global leader of Cannes Lions, Fiorenza Plinio, and the executive vice president of ANA, Nick Primola, will be in São Paulo for the event.
The sponsors of AdTech & Branding 2024 are:
- Master sponsors: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
- Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
- Bronze: Uber Advertising
- Support: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media and Offerwise
Press accreditation
Media outlets can now apply for accreditation for AdTech & Branding 2024 by emailing [email protected]. Please include your first and last name, company name, job title, area of interest, and contact phone number.
