J&T Express – a global logistics company specializing in express deliveries for e-commerce, listed on the Hong Kong Stock Exchange – has intensified its communication strategy in Brazil to increase brand visibility and expand its local customer base.
The initiative, which is part of a broader expansion plan in the country, involves increasing presence at industry events, influencer campaigns, brand activations on key retail dates, boosting social media presence, as well as strengthening public relations and media relations efforts.
In this way, the company seeks to popularize the brand and reach everyone from micro-entrepreneurs and small shopkeepers, who sell online on a smaller scale, to medium and large retailers, who ship thousands of orders a day.
“After a hiatus in 2025, focused on expanding and optimizing our delivery network, infrastructure, and operations, we resumed investments in marketing and communication to reach audiences who are not yet familiar with us. This year, with an intense schedule of events and actions with influencers, the press, and end customers, we hope to popularize the brand and make J&T Express the most remembered logistics company by Brazilians, as is already the case in Southeast Asia, where we are leaders,” says Boby Wang, Director of Network Management at J&T Express in Brazil.
The company already sponsored VTEX Day in 2026 and throughout the year will participate in several other industry events, such as ExpoEcomm, MAP Experience, and the E-Commerce Brazil Forum. In addition, J&T will promote brand activations on dates important to Brazilians, such as actions during the national team's games in the World Cup. “After a hiatus in 2025, focused on expanding and optimizing our delivery network, infrastructure, and operations, we resumed investments in marketing and communication to reach audiences who are not yet familiar with us. This year, with an intense agenda of events and actions with influencers, press, and end customers, we hope to popularize the brand and make J&T Express the most remembered logistics company by Brazilians, as is already the case in Southeast Asia, where we are leaders,” says Boby Wang, Director of Network Management at J&T Express in Brazil.
The company already sponsored VTEX Day in 2026 and throughout the year will participate in several other industry events, such as ExpoEcomm, MAP Experience, and the E-Commerce Brazil Forum. In addition, J&T will promote brand activations on dates important to Brazilians, such as actions during the national team's matches in the World Cup.
