Magalu revealed today, during Expo Magalu – an event taking place this Wednesday at Distrito Anhembi in São Paulo – the opening of a mega-store in Conjunto Nacional, a historic landmark located on Avenida Paulista, in the space formerly occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, enthusiastically shared the news: "My dream is to place all the company's brands there.".
The new concept store will bring together products from all the group's brands, including Magalu, Netshoes, KaBuM!, and Época Cosméticos. "It will be a strategic point for strengthening our physical stores," Trajano highlighted. In addition to offering a wide range of products, the company is committed to preserving the site's historical and cultural spaces, such as the Eva Hertz theater, which will continue to host cultural events.
Preservation of Multichannel Communication
The concept store will follow Magalu's omnichannel model, offering customers an integrated experience with services such as Store Pickup. In addition, the space will serve as another Magalu Agency, a delivery point for items sold via the marketplace. "We want to bring products from our partner retailers there, to our inventory," concluded Trajano.
