Mercado Libre, the largest e-commerce company in Latin America, announces the launch of its " Digital Products " vertical – a new business front that allows for the purchase of items 100% online with immediate delivery, reinforcing its presence in the gaming universe. This initiative represents a strategic expansion move for the company, initially focusing on gift cards, subscriptions, and credits for platforms such as Playstation, Xbox, Nintendo, as well as services like Game Pass and Fortnite. "Mercado Libre is already recognized as one of the main shopping destinations for the gaming universe, offering a wide assortment of products for this audience. With the launch of this new category, we are taking an important step to further strengthen this presence, expanding our value proposition in digital entertainment. It's an offer that combines speed, convenience, and security in a fully integrated experience, from purchase to real-time delivery," says Gonzalo Greco, Marketplace Director at Mercado Libre .
The launch comes at a time of strong growth in sales of gaming products on the platform. In the first quarter of 2025, the gross merchandise volume (GMV) of these items increased by 42%, compared to the same period in 2024. This result also reflects the growth of new buyers in the technology category as a whole, which registered a 27% increase during the period. All this performance was driven by factors such as high purchase recurrence, mainly from Generation Z, high average order value, and fast deliveries.
Since the start of testing the "Digital Products" vertical, PlayStation and Nintendo Gift Cards have been among the best-selling products, highlighting the advancement of digitalization in the consumption of gaming content. These items complement the console offerings, such as the PlayStation 5 (Digital and Physical) and Xbox Series S , which led the category's sales volume in the first quarter of this year, and the recent launch of the Nintendo Switch 2 (on June 5th), reinforcing Mercado Libre's capacity in relevant launches from the global gaming industry.
Gamer Week with discounts up to 50%
To continue engaging with this audience, the company is promoting another edition of Gamer Week , starting June 16th . This initiative brings together a comprehensive selection of products from the gaming ecosystem with discounts of up to 50% on consoles, peripherals, and accessories—such as headsets, keyboards, computer components, and notebooks. This action is part of the company's strategy to consolidate itself as a leading destination for gamer consumers in Latin America.
