With over 35 years of history, Grupo Ri Happy, the largest toy retail chain in Brazil, embarked on a digital and cultural revolution by adopting Google Workspace. With Gentrop, it was possible to optimize the daily lives of its more than four thousand employees throughout Brazil, as well as revolutionize its organizational culture.
Achieving 83% positive feedback during the 42 hours of training, the goal was not only to optimize and improve communication within the Ri Happy Group, but also the efficiency of various areas of the organization. The company understood that Google Workspace would serve this purpose due to the breadth of its tools and functionalities, taking advantage of the transition period to begin the complex process of digital and cultural transformation. The result was innovation and optimization of work processes, as well as a revolution in internal culture, making the entire Group more collaborative.
For Paulo Henrique de Toledo Farroco, CDO of the Ri Happy Group, having a partner like Gentrop, which has already experienced other similar processes, brought a lot of confidence to everyone. “For the Ri Happy Group, this is the first time such a change has occurred, but for Gentrop it is the umpteenth time they have participated in a transformation project like this,” explains the executive. “Having a reliable and experienced partner brought security and made us feel supported. Our experience so far has been very positive.”
The complexity of the process was a recurring concern for the team involved in the project, especially due to the adoption of new tools and the learning curve required to use their many functionalities. “Despite being quite complex, the migration process went very smoothly with Gentrop's support. We were able to map out all the difficulties we would face during the project right from the start, which made it possible to mitigate errors and potential future problems,” assures Hugo Souza, Infrastructure and Telecom Coordinator. “The Gentrop team was fundamental, guiding and directing us to make the necessary adjustments and adaptations to the Ri Happy Group's infrastructure.”
Transformation that goes far beyond processes
Cultural transformation was one of the project's priorities, aiming to change the organization's behavior in accordance with its values and promoting a culture that met the needs of the market, customers, and employees themselves.
Ri Happy's Chief Digital Officer points out that the company is undergoing a significant market repositioning, and the choice of Google Workspace came to contribute to accelerating this change, which is also cultural and guided the decision. "The idea of integrating Workspace into our business was to exponentially increase contribution and co-creation between departments. The goal is to have work done not in an individualized way, as it was in the past, but through co-creation between departments for better productivity," says the executive.
If the goal is to have all office tools centralized, providing convenience and saving time, Google Workspace makes it possible to easily switch between email, documents, calendars, and chat, without leaving the work environment. By reducing the time spent constantly switching between applications and dedicating more time to essential tasks, it's possible to optimize productivity.
“Ri Happy is a company with similar goals to Gentrop. As partners, we were able to bring all our expertise in training and transformation so that in the end we could tell this story of change with Workspace,” points out Alline Antóquio, executive director of Gentrop.
Guiding the transformation from beginning to beyond the end
Google Workspace frequently brings innovations to your work environment, and for this very reason, Gentrop has made Genguide available, its own learning platform focused on Google Workspace applications, so that Ri Happy employees can continuously improve their skills.
With the goal of teaching the step-by-step process and functionalities of each app, the solution promotes digital inclusion, simplifies work processes, and creates opportunities for employees to reach their full potential. “Within the transformation process, Gentrop also considers the post-migration experience. We are always concerned with the use of Workspace, as well as the employee experience after implementation,” explains Alline. “That's how Genguide was born, a continuing education tool that allows us to create a learning path for each employee based on their knowledge and level of expertise.”
By optimizing the use of the new tool and making it available to all employees, it's possible to increase productivity and improve the usability of Google Workspace applications, reducing the burden on technical support and making processes more fluid and efficient throughout the organization. The result is reflected in more time for the team to dedicate to innovation and customer satisfaction strategies.
“The reason for the existence of the Ri Happy group is effectively to satisfy its customers, both external and internal. We hope that this set of Workspace tools will bring improvements in the quality of this relationship with our customers and, obviously, an improvement in the quality of our services to them,” concludes Farroco.
