This Thursday (22), PL Connection, the main event entirely dedicated to private label in Latin America, announces the opening of accreditation for journalists, media outlets and content producers related to the private label and retail market. Registration can be done until September 5th at the exclusive links for influencers or press.
Promoted by Francal and Amicci, the event, which expects to receive 3,000 visitors, will bring together the leading experts in the sector between September 17th and 19th at Expo Center Norte, in São Paulo, to explore new opportunities and discuss challenges in the private label. Carrefour, Grupo Pão de Açúcar, Cobasi, Petz, Lopes Supermercados, Droga Raia, Sam's Club, Tenda Atacado, among other relevant brands, will be present at the fair.
This edition will feature 100 exhibitors showcasing their products and services, covering areas such as food, beverages, personal hygiene, beauty, pet supplies, and other sectors that make up the ecosystem. Among the exhibiting brands are Confort Pet, Eco Fresh, EntreRios, Fritop, Grupo PDHB, Hikari, Ideal Cosméticos, Instituto Mauá de Tecnologia, Maricota, Nuf Farmacêutica, Rocha Alimentos, Viveo, and others (see the complete list below).
Lectures and attractions
The program includes lectures, panel discussions, and networking, providing a comprehensive experience with diverse business opportunities. Approximately 40 speakers will share their experiences and the key trends shaping the private label market, including Gabriela Morais, entrepreneur and creator of her own brand, “GAAB Wellness”; Ana Laura Tambasco, executive director of private label brands at Carrefour and Sam's Club; and Ana Maria Diniz, co-founder of PolvoLab.
In this edition, in addition to the PL Connection Arena, which will host lectures and panels with industry experts, the event also brings new features such as the launch of the 2024 Private Label Excellence Award, a celebration that aims to recognize retailers, industries, and service companies that played a key role in the development of exclusive products during 2023 and the first half of 2024. Another new feature will be the Trends and Innovation Hub, a space dedicated to showcasing finalist products for the award and products nominated by exhibitors, which may be innovative or new releases.
To register, you need to access the links for influencers or press.
Judges for the Excellence in Private Label Awards
- Alexandra Jakob, consultant, advisor for Conscious Social Capitalism Brazil
- Caio Camargo, co-founder and host of VarejoCast
- Celso Renato, Commercial and Trade Vice President, MegaMidia Group
- Eduardo Terra, managing partner of BTR Varese
- Fernanda Dalben, Marketing and Trademarking Director at Dalben Supermarkets
- Marcos Livato, consultant, founder of Axis Business Consulting
- Marcos Luppe, professor at EACH/USP and FEA/USP
- Marcos Escudeiro, advisor and professor at the Center of Excellence in Retail at FGV
- Mauricio Morgado, Head of the Center of Excellence in Retail at FGV
- Olegário Araújo – Co-founder and Consultant at Inteligência 360
- Ricardo Pastore, advisor and professor at the ESPM Retail Center
- Rodrigo Mariano, director of the São Paulo Supermarket Association (APAS)
- Sandra Tanaka, president of the Women in Retail Institute
- Sandro Benelli, advisor to the Naval Group
- Sergio Noia, advisor, CEO & Founder of AION
- Silvio Laban, advisor and professor at Insper
- Virginia Vamonde, CEO of GS1 Brazil
Speakers and panelists
- Gabriela Morais, businesswoman and creator of her own brand, "GAAB Wellness"
- Ana Maria Diniz, co-founder of PolvoLab
- Ana Laura Tambasco, executive director of private label brands at Carrefour and Sam's Club
- Domenico Tremaroli Filho, retail vertical director at Nielsen
- Renato Camargo, Vice President of Customer Experience at Pague Menos Pharmacies
- Rubens Batista, CEO of Martins Atacadista
- Adriana Luiz Di Sessa, private label brand manager at Pague Menos Pharmacies
- Hugo Bethlem, consultant for companies and NGOs
- Sandro Benelli, advisor
- Marcelo Maia, advisor
- Pedro Camargo, professor of consumer neuroscience at FGV
- Kiko Binato, CEO of Avenida Supermarkets
- Vera Bermudo, advisor and finance executive
- Mauro Saccomani, CEO of the Construbrasil Group
- Claudio Conz, president of the Brazilian Marketing Foundation (FBM)
- Jorge Herzog, advisor
- Nicolau D'Ellia, purchasing manager LATAM
- Marcelo Bicudo, CEO of Design Bridge
Exhibitors
Check out the list on the website: https://plconnection.com.br/lista-de-expositores/
PL Connection 2024
Dates: September 17-19, 2024
Hours: 10am to 8pm on the first two days, 10am to 6pm on the third day.
Location: Expo Center Norte (Blue Pavilion) – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo (SP). The event takes place simultaneously with the Latam Retail Show.
More information at: https://plconnection.com.br/
