On Black Friday, Mercado Libre, the leading e-commerce platform in Latin America, released a list of the best-selling products in the lead-up to the event (27), which are expected to remain prominent on Friday, the most anticipated day for major retailers. Among the items that stood out in terms of value are cell phones, televisions, supplements, notebooks, and refrigerators. In terms of sales volume, clothing, supplements, sneakers, beauty products, and Christmas decorations appear at the top of the list of best-selling items.
Among the best-selling categories, Electronics, Home Appliances, Tools & Construction, Auto Parts, and Home & Decor stand out , in that order. Additionally, Fashion, Beauty, and Supermarkets remain highly sought-after categories during this period.
“It’s interesting to see that, in terms of quantity of items, personal and household products stand out, ranging from frequently used items to Christmas decorations. Seeing refrigerators among the top 5 in value, along with cell phones and televisions, is a sign of Mercado Libre's consolidation as a destination for purchasing high-value categories, such as white goods,” says Roberta Donato, vice president of Mercado Libre.
In addition to highlighting the products most purchased by consumers, Mercado Libre also offers resources capable of ensuring a more assertive purchase. This is the case with the Black Friday Seal, which highlights items with the lowest value in the last 60 days and with a minimum discount of 5% on the original price and high relevance in sales and searches, being a technological validation that directs customers to truly discounted products, helping to identify the more than 70 million offers available daily on the marketplace.
By the end of Black Friday, Mercado Libre will have made R$100 million in coupons, in addition to competitive installment payment options, up to 24 interest-free installments, for purchases made on Mercado Libre and with the Mercado Pago credit card , and free shipping on orders over R$19.
Source: Mercado Livre – data excerpt from November 27, 2025 until 11:00 AM. According to data from Mercado Pago sellers , the digital bank of the Mercado Livre Group, credit cards are the most used payment method during the lead-up to Black Friday (November 27th), being chosen in 50% of transactions, followed by Pix payments, with 22%. Other payment methods, including account balance and debit, accounted for 29% of consumer preference. Of the total credit card transactions with an average ticket above R$ 1,000.00, 53 % were installments of more than 7 payments , while 24% were divided between 2 and 6 payments. 23% of sales were made in cash .
