Taboola, a global open web recommendations company, announced today that its performance-focused bidding technology, Maximize Conversions, is now available to all advertisers.
Until recently, thousands of advertisers were already using Maximize Conversions, an AI-based technology that allows them to increase conversions and reduce campaign costs on the Taboola platform. This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their budget and marketing objectives, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users have reported up to a 110% increase in campaign conversions when using Taboola's conversion tracking methods and tools.
With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns and without needing to use Taboola's conversion tracking tools. This significantly expands the technology's reach, allowing thousands of new advertisers to run campaigns with Taboola.
Today's announcement coincides with the growing adoption of Maximize Conversions, which is already being used by 70% of advertisers, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Türkiye. Taboola recorded an impressive 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, compared to the previous quarter.
“We are committed to making it easier for our advertisers to succeed on Taboola, and the massive adoption of Maximize Conversions makes it clear that advertisers like the technology and, more importantly, it works to generate results in performance campaigns,” said Adam Singolda, CEO and Founder of Taboola. “With 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to leverage the power of AI to maximize their results.”.
