Sales Price Training Course

Updated Training with the New Tax Reform Legislation

A change in product price can have an impact on the company's bottom line, but how big is the impact?

A company needs a certain amount of sales in the month to achieve its sales goals profitability, but what is the amount of sales and what is the profitability?

What is the impact of direct taxes on the results of my company?

To answer these and other questions, we need to add knowledge about cost and price formation methods.

The course of sales price training will allow the participant a deep knowledge in methods of calculating prices and costs of products and services in order to understand the profitability of the company and seek the alternative that mathematically achieves the objectives of the company.

Objectives

• To enable participants to understand the price-forming elements of a product or service;
• Understand the relationship of the final price of the product and its profitability, and consequently the profit of the company;
• Understand the effects of taxes on the final price of the product.

Target audience

Professionals from finance, marketing, sales, purchasing, product pricing or related departments who need to understand how pricing is done.

Programmatic Content

• Tools for determining prices of products and services
• Relationship between break-even point, leverage and price formation
• Price formation by costing
• • Price setting using cost
  • Cost-meta
  • Mark-up calculation
  • Effect of“ taxation on prices, margins and results
  • Pricing in Tax Reform
• Practical costing applications for industry, commerce and services
• Price sensitivity analysis
• • Elasticity-price of demand and type of good
  • Profit maximizing price (subject to restrictions)
• Indicators (KPIs) for price formation
• • EBITDA margin x price
  • Profitability x price
  • Market-share x price
  • Other indicators
• Effects of prices on contribution margin
• • Incremental Balance Point
  • Policies for pricing and granting discounts

Instructor

• Doctor in Administration from FGV, Master in Economics from Insper and Bachelor in Administration from USP
• He is currently a consultant and professor in the areas of finance and accounting.
• He has worked in financial institutions such as Banco Itau, Banco Votorantim, Santander, Citibank, Banco ABC Brasil and Banco Safra
• Academic experience in the areas of Economics and Administration, with emphasis on General Economics, Financial and Capital Markets, Risk, Financial Administration, Financial Mathematics, Pricing, Accounting Sciences and Quantitative Methods in Economics

Important Information

Date: 11 and 12 May 2026

Hours: 14h to 18h

Mode: Remote

Hourly Charge: 8 hours

The value includes the course, material and certificate in electronic media.

Mode: Online broadcasting (The course will be broadcast live, and students will be able to watch by computer with internet access. During classes, it will be possible to interact with the instructor, sending comments and clarifying doubts in real time.

This training can also be done in company in face-to-face or online format.

More information about the Sales Price Training Course contact us by phone (11) 3230-2714 or access the link: https://bit.ly/3FfMmUr