Giuliana Flores subscription program forecasts growth of 40% in 2026

The subscription model has consolidated itself as one of the main growth bets of Giuliana Flores. The Giu Club, which brings recurring floral arrangements and experiences to the home of consumers, projects expansion of 40% in 2026, after accumulating about 3 thousand subscribers since the beginning of operations in 2023. The initiative has established itself as a pillar of relationship by transforming the purchase into a ritual and attracting mainly millennial women and the generation Z, aged between 28 and 45 years, of the middle and upper-middle classes, already accustomed to the e-commerce and home-oriented decoration models of recurrent purchase, it is about affectionate, practicality that is a practicality that is oriented to the gift, it is a practicality of a gift, it is about a practicality of a public-oriented, it. 

The kits include species carefully chosen according to the mood of the month, accompanied by an exclusive vase with the brand logo (present in the weekly, biweekly and first delivery options), as well as scented sachet, flowerfood that is a supernutrient that prolongs the life of plants and a special playlist on Spotify, created to pack the moment with selected soundtracks. All this comes in a neat package, which also brings tips, exclusive content and information about the inspiration of that month. Subscriptions can be made weekly, biweekly or monthly. 

For February, the Giu Club bets on the theme “Carnaval de Todos Cantos”, inspired by Brazilian cultural diversity, with arrangements that explore vibrant colors, movement and the festive energy typical of the date, reinforcing the proposal of emotional connection through flowers. Among the novelties of the program are the inclusion of orchids in the portfolio and the modality Present Signature, which allows you to program personalized bouquets for special dates, such as birthdays and relationship celebrations, with planned recurring deliveries. 

Today, the Club of Giu is present in the state capital and in several cities of Greater Sao Paulo, the interior and the coast, expanding its capillarity in the state. The service currently serves the municipalities of Barueri, Cajamar, Campinas, Carapicuiba, Cotia, Cubatao, Diadema, Embu das Artes, Guaruja, Guarulhos, Itapecerica da Serra, Itapevi, Jandira, Jundiai, Mairinque, Maua, Mogi das Cruzes, Osasco, Pirapora do Bomora do Bom, Sao Paulo Grande, Sao Paulo, Sao Paulo Grande, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo Roetano, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao Paulo, Sao. 

“We created the subscription club to transform the purchase of flowers into a recurring ritual of affection and connection. More than receiving an arrangement, the subscriber experiences a complete experience, with thematic, exclusive content and benefits that strengthen the link with the brand and expand the frequency of contact. For 2026, the expectation is to maintain an accelerated growth, with the expansion of the subscriber base, new experiences, and strategic partnerships, consolidating the club as one of the main loyalty engines of our company”, shares Clovis Souza, CEO of Giuliana Flores.