WPP Commerce estreia no VTEX DAY 2026 com dois estandes e conteúdos na Retail Media Area

WPP Commerce debuts at VTEX DAY, leading to the largest digital commerce event in the world a more integrated performance and aligned with the current market demands.The 2026 edition takes place on April 16 and 17, at the Sao Paulo Expo, bringing together global leaders, executives and companies that drive the transformation of digital retail.

The unprecedented participation marks a new moment for the company, which starts to position itself as a partnerend-to-end for digital commerce, with a proposal that involves the construction, integration, optimization and improvement of agile digital ecosystems. During the event, WPP Commerce will be present on two strategic fronts, with a 24m² booth in the West Village, focused on the institutional presentation of services, and another space in the Retail Media Area, focusing on specific solutions for this vertical, following the advancement of this model in Brazil.

Participation also includes presence in the content agenda of the event, with a lecture dedicated to retail media led by Bruno Mayer, Growth Director of WPP Commerce, in addition to the participation of Felipe Macedo, CEO of the company, in the panel “Orchestrating fragmentation:the role of retail media networks”.Sessions should reinforce the role of the company in building more efficient strategies for brands that seek performance and relevance in increasingly competitive digital environments.

According to Felipe Macedo, the presence at VTEX DAY in this new phase reflects the evolution of the company and the ambition to expand the market.“Starting as WPP Commerce at VTEX DAY is an important move to consolidate our positioning as a strategic partner from end to end in digital commerce.We want to be close to brands, understand their needs and contribute to solutions that really generate impact on the business”, says the CEO.

The event is expected to contribute to strengthening business connections and increasing brand visibility in an environment that, over the years, has consolidated itself as one of the main meeting points of the digital commerce ecosystem, bringing together content, networking and real business opportunities on a global scale.

Service

VTEX Day 2026

Dates: 16 And 17 april

Local: Sao Paulo Expo

Information: vtexday.vtex.com