99Food changes dynamics of the delivery sector to digital (0vitrine‘ in food

The arrival of 99Food to 12 new Brazilian cities in March proves that the country's food delivery sector becomes increasingly relevant, especially for the local economy. According to projections by the German Statista, one of the largest global statistical data platforms, the online food delivery sector may have moved about US$ 21 billion in Brazil in 2025, and may reach US$ 27.8 billion by 2029, with average annual growth above 7%. This growth directly impacts the ecosystem that includes consumers, consumers, and consumers, choice of the day and convenience represents the food consumers, convenience and convenience of the most decisive factors in the day.

For restaurants, delivery works as a true digital “vitrine”, significantly expanding the reach of businesses. Small and medium-sized establishments can reach audiences that were previously outside their physical radius, increasing visibility and billing without the need for structural expansion.In expansion throughout the national territory, 99Food in March began operations in Manaus and Brasilia and the initial survey conducted by Locomotiva with restaurant owners and consumers show that about 9 out of 10 establishments point out delivery applications as very important to keep establishments running. This data shows that 931stpend their business and consumer apps confirm their presence in the appT3dT.

This strategic role of applications as drivers of visibility and growth of restaurants is directly connected to the behavior of the Brazilian consumer, increasingly accustomed to delivery in their daily lives. So much so that the Foodservice Performance Index, the IDF, released by the Foodservice Brazil Institute (IFB) points out that in December 2025, the average ticket was approximately R$41.4 per order.

“The arrival of 99Food in new cities represents an additional billing opportunity. With competitive rates, restaurants start operating with healthier margins and fail to compromise a relevant part of their margin per order, which opens space for direct reinvestments in the business itself. With this, everyone wins, restaurant, producer, deliveryman, consumer”, explains Bruno Rossini, senior director of communication at 99.

In addition, the sector generates direct impact on the economy and the labor market. It creates opportunities for thousands of deliverymen and fosters an entire logistics chain, involving technology, means of payment, marketing and service. With the evolution of 99Food by Brazil reaching more than 70 cities in operation, the expansion counted on local investments of more than R$100 million as part of the expansion plan announced in 2025 of R$2 billion and the goal of reaching 100 cities by June.

“O food delivery is a consolidated infrastructure of modern urban consumption, with strong potential for growth and continuous innovation.It redefines the way people feed themselves, how businesses operate and how cities organize around convenience and” connectivity, concludes Rossini.

Another impact that can be felt in practice is that with an average time of 25 to 30 minutes per order, 99Food is established as the fastest delivery application in the Brazilian market. And what does this fact impact on society? This reduction in delivery time redefines the way people consume food and deliver delivery. The predictability through traffic and restaurant data becomes fundamental to the operation and prevent the deliveryman from standing still, 9 wasting time and taking advantage of the remaining time for other activities such as leisure and rest. The process is optimized from start to finish logistics algorithms to run with the consumption and perform the optimal performance with the consumption 9.