How does tracking an order work?

If you are the type to finalize a purchase and already run to keep track of each order update, updating the page several times a day to see where it is, this content is for you.

Before tracking was limited to a few updates along the way, today it is already possible to view the entire delivery stage in real time, with much more precision and transparency. This is a result of the so-called intelligent tracking, a technology that has been redefining logistics.

Today, companies use technology that combines GPS, Internet of Things (IoT) and Artificial Intelligence to continuously monitor each step of delivery and anticipate potential problems before they even happen.

Unlike the traditional model, which only tells where the order is at certain times, intelligent tracking analyzes data in real time to predict failures, suggest adjustments and ensure more efficiency throughout the operation. This means that, instead of reacting to delays or errors, the system acts preventively, correcting routes, identifying inconsistencies and optimizing the end-to-end delivery process.

“The consumer wants full visibility of the process. Intelligent tracking allows exactly to track, predict and improve the experience at each” step, says Andre Mortari, CEO of LETS, a technology company for delivery orchestration.

Everything starts as soon as the purchase is confirmed. The order is automatically integrated into the logistics systems and goes through an intelligent routing process, which defines the best form of delivery based on factors such as location of the point of origin and destination, transit, deadline and operational capacity of the carriers. From there, the item is prepared, dispatched and continues in transport, being monitored by geolocation technologies.

Throughout this process, each movement generates an automatic update. And when the order leaves for delivery, the customer can follow in real time the route made by the deliveryman, with map and street view, including. When the deliveryman is already close to the address a new notification is sent to the customer, facilitating the completion of the process. In many cases, there are still additional security features, such as code confirmation or photographic record at the time of delivery.

All this movement happens after the purchase, when a tracking link is sent by email, SMS or messaging applications, bringing visibility to the customer and reducing anxiety in the process. With this, it is no longer necessary to contact the service to know the status of delivery, since all information is available in a clear and updated way.

“Esse tracking link is automatically generated at the moment the order enters the platform and starts to be monitored from end to end. From there, updates do not depend on a person entering information manually. They happen in an integrated way, based on the systems of the carriers, the applications of the deliverymen and the geolocation data. Each movement, such as the output for delivery or the proximity of the destination, is automatically recorded and reflected to the customer almost instantly”, explains Andre.

By anticipating failures such as incomplete addresses, access difficulties or delay risks, intelligent tracking reduces the need for re-deliveries and makes the process more agile and predictable.

Online shopping has already consolidated as the new way to consume with greater practicality and digitalization of services. With the constant advancement of technology, solutions such as intelligent tracking make the process more transparent, efficient and reliable, allowing companies to connect more closely with their customers. For retailers, the results are clear: the NPS plus up to 40%, the number of failures reduces by about 30% and the total cost of freight is approximately 25% cheaper when using an applied logistics orchestration tool. The trend is that retail continues to evolve, with more personalized experiences for the consumer, and the cost is more.