Free: Alura, Sebrae and Google announce AI course for small business

To drive efficiency and productivity in small businesses, by, Alura + FIAP For Business, Google and Sebrae announce the 2nd edition of the “Imersion Entrepreneur in AI” Free, online and with certificate of participation, the program offers practical training in digital tools, preparing entrepreneurs of MSEs to take advantage of strategic dates of the second half of the year, such as Black Friday and Christmas. Registration is open from October 6 to 23 and can be made by link officer.

With an exclusive opening live, classes take place between October 23 and 30 in on-demand format. The content is aimed at entrepreneurs with beginner or intermediate level in technology, interested in strengthening the digital presence and expanding results in an accessible way. 

During the immersion, participants will have access to practical guidance on how to apply Google Gemini, Google Business Profile and Google Ads, as well as entrepreneurship strategies, to automate processes, increase online visibility, improve strategic decision making and boost sales with the support of Artificial Intelligence.

“Optimizing processes, strengthening communication with customers and making more assertive decisions are factors that directly impact the results of any company, regardless of size. By developing digital skills, entrepreneurs gain agility, efficiency and strategic vision to transform their business”, says the director of Programs and Experiences of Alura + FIAP For Companies, Guilherme Pereira.

The technical director of Sebrae, Bruno Quick, reinforces: “The program shows how innovation training is no longer a differential to become fundamental for any entrepreneur who wants to remain competitive and expand their performance, especially in a market as dynamic and constantly changing as the one we live today”, he adds.

Schedule of activities

With experts from the three institutions and market reference names, the program includes five thematic classes, each focused on concrete day-to-day business challenges. Check out the schedule:

• Lesson 1 | 23.10 [LIVE] The opportunity for business at the end of the year and the 3As of the champion profile: the idea is to demonstrate the potential for sales and growth in the last quarter, with emphasis on the opportunities for seasonality and the practices of the “3As of the champion profile” (Appear, Attract and Meet).
  
• Lesson 2 | 27.10 1 IN practice: how to generate more visibility. Tips and optimization with Google AI for a champion profile: in this lesson, the goal is to teach practical techniques and resources to optimize business visibility in Google, with the support of the company's AI tools.
  
• Lesson 3 | 28.10 local Marketing with AI: how we can generate more results: how to apply AI to drive local marketing strategies, transforming data and tools into concrete actions.
  
• Lesson 4 | 29.10 1 Turbine your strategies with ads: boost conversion: empowering entrepreneurs to create more effective ads, focusing on local campaigns and intelligent use of AI.
  
• Lesson 5 | 30.10 & Turbine your efficiency with AI: marketing, customer service and financial management with free Google tools: finally, Google's free AI tools, which increase productivity and improve results in marketing, service and finance, will be presented.

“This is a unique opportunity for the Brazilian entrepreneur. Our goal is to democratize access to Artificial Intelligence, offering practical and accessible learning directly connected to the reality of small businesses”, says Eitan Blanche, partner leader of Google Search.“During immersion, we will show how participants can use Google Company Profile and our AI tools to transform and boost their digital presence, especially in Search results.”

To check more information about immersion and registration, just access this link.

SERVICE
“Entrepreneurial immersion in IA”
When: classes available between October 23 and 30;
Registration: between October 6 and October 23 link;
Investment: free