Lub Rooj Sib Tham Txog Kev Muag Khoom Latam, uas tau txhawb nqa los ntawm IBM, tau xaus nws qhov kev tshwm sim thib 10, ua kom nws txoj haujlwm ua qhov kev tshwm sim B2B ua tus thawj coj rau kev muag khoom, cov khoom siv, thiab cov kev pabcuam hauv Latin America. Lub rooj sib tham tau muaj txij li lub Cuaj Hlis 16 txog 18 ntawm Expo Center Norte hauv São Paulo, uas tau coj kwv yees li 3,800 tus neeg tuaj saib, ntau dua 250 tus neeg hais lus hauv tebchaws thiab thoob ntiaj teb, 100 teev ntawm cov ntsiab lus, thiab tau nthuav tawm 17 txoj kev tshawb fawb thawj zaug uas hais txog cov ntsiab lus tseem ceeb xws li kev tsim kho tshiab, kev hloov pauv digital, kev paub ntawm cov neeg siv khoom, kev ua haujlwm zoo, thiab kev txawj ntse cuav.
Nrog lub ntsiab lus "Retail Metafusion: 10 Xyoo Tom Ntej," qhov kev tshwm sim tau txhawb kev sib tham txog kev hloov pauv ntawm kev muag khoom, kev coj cwj pwm ntawm cov neeg siv khoom, kev txawj ntse ntawm lub tshuab, kev ua haujlwm zoo, omnichannel, thiab kev tsim kho tshiab ntawm thev naus laus zis, coj cov rooj sib tham ua ke uas hais txog cov ncauj lus xws li kev hloov pauv digital thiab kev ua haujlwm mus rau yav tom ntej ntawm kev pabcuam zaub mov, qhov twg kev siv thev naus laus zis tau raug hais txog ua lub cav loj hlob rau lub sector.
Ntxiv rau lub rooj sib tham loj, lub rooj sib tham tau muaj peb lub Arenas nrog cov kev pab cuam faib ua ntu thiab ntau lub rooj sib tham hais txog cov ncauj lus hauv kev lag luam khoom kim heev, kev ua lag luam khoom siv hauv tsev, thev naus laus zis, kev tswj hwm, thiab kev pabcuam zaub mov, nthuav dav kev sib tham thiab ua kom muaj kev paub ntau dua.
Lub rooj sib tham kuj tau nthuav tawm 17 txoj kev tshawb fawb uas tsis tau luam tawm, uas suav nrog cov ncauj lus xws li tus cwj pwm ntawm cov neeg siv khoom thiab cov qauv mus rau kev tsim kho tshiab thiab kev ua haujlwm zoo. Cov ntsiab lus tseem ceeb suav nrog "Brazilian Strip Mall Census", "Retail and Services - From the Economic Scenario to Company Results", "WGSN Shopper Priorities: Shopping Priorities in the Coming Years", "The Convenience Revolution", thiab "Construcheck Macrotrends - Gouvêa Inteligência"
Lub Rooj Muag Khoom Latam tau muaj kev sib tham tshwj xeeb uas tau tshaj tawm tib lub sijhawm ntawm São Paulo thiab Paris, txuas lub platform muag khoom thiab cov ntsiab lus rau cov neeg siv khoom hauv Latin America nrog thawj tsab ntawm NRF Europe. Lub rooj sib tham thoob ntiaj teb tau coj Marcos Gouvêa, CEO ntawm Gouvêa Ecosystem, thiab Fábio Adegas Faccio, CEO ntawm Lojas Renner, nrog Selvane Mohandas Du Menil, tus thawj coj ntawm International Association of Department Stores (IADS), uas tau coj kev xav ntawm European los ntawm Fabkis txog kev cuam tshuam ntawm kev hloov pauv thiab kev hloov kho uas xav tau los ntawm lub ntiaj teb tshiab.
Qhov kev pab cuam kuj suav nrog cuaj qhov kev tshwm sim sib luag dawb, suav nrog 1st Latin American Strip Mall Meeting, 1st Luxury Retail & Services Summit, 5th tsab ntawm IDV Forum - ESG hauv Kev Muag Khoom thiab Kev Siv Khoom, 3rd tsab ntawm Retail Design Meeting (RDI Brazil), 3rd Fashion Retail Arena, 1st tsab ntawm Retail CX Forum los ntawm SoluCX, 1st E-commerce thiab Digital Leaders Forum (LED), Foodservice Meeting, thiab Matcon Forum. Cov chaw no tau tso cai rau kev sib tham tob txog cov qauv, kev tsim kho tshiab, kev ruaj khov, kev paub txog cov neeg siv khoom, kev siv digital, kev koom ua ke ntawm cov saw hlau muaj nqis, thiab kev nthuav dav lag luam.
Lub rooj sib tham xaus nrog lub rooj sib tham keeb kwm "10 Xyoos ntawm Latam + 10 Xyoo Tom Ntej: Lub Zeem Muag ntawm Lub Neej Yav Tom Ntej ntawm 10 Cov Thawj Coj Zoo Tshaj Plaws hauv Kev Muag Khoom thiab Kev Noj Qab Haus Huv," coj los ntawm Marcos Gouvea, uas tau coj los ua ke cov thawj coj xws li Luiza Helena Trajano (Magalu), Belmiro Gomes (Assaí), Seretgio (Petereman), Seretgio Furukawa (Lojas Quero-Quero), thiab Paula Andrade (Natura).
Lwm cov ntsiab lus tseem ceeb suav nrog Abilio Diniz Award - Tus Thawj Coj Uas Txhawb Cov Thawj Coj, uas Luiza Trajano (Magalu) tau muab rau nws tus tub Fred Troiano, thiab Retail Tech Awards - 10 Years Ahead, muab rau lub tuam txhab pib tshiab Sinatra, uas tau yeej 10 lub tuam txhab lwm tus rau kev nthuav qhia cov kev daws teeb meem tshiab uas muaj peev xwm hloov pauv yav tom ntej ntawm kev muag khoom.
Raws li Marcos Gouvêa, CEO ntawm Gouvêa Ecosystem, "Kev mus txog hnub tseem ceeb 10 xyoo ntawm Latam Retail Show lees paub tias Brazilian retail yeej hloov pauv tas li. Qhov kev tshwm sim no coj cov thawj coj tseem ceeb los sib tham txog cov teeb meem, sib qhia cov kev paub dhau los, thiab txhawb cov kev daws teeb meem uas yuav tsim cov xyoo tom ntej. Latam Retail Show yog qhov chaw rau cov neeg ua haujlwm hauv ntau qhov chaw ntawm kev muag khoom kom nkag mus rau cov ntsiab lus tseem ceeb, sib tham, thiab npaj rau qhov uas yuav los tom ntej, "nws hais ntxiv.
Lub Rooj Muag Khoom Latam tau teeb tsa los ntawm Gouvêa Experience, ua kev zoo siab rau nws hnub tseem ceeb kaum xyoo ua lub hauv paus rau kev hloov pauv, kev tsim kho tshiab, thiab kev hloov pauv digital hauv Latin American khw muag khoom, tsim nws tus kheej ua qhov chaw sib ntsib rau cov thawj coj, cov kws tshaj lij, thiab cov kws tshaj lij uas tab tom nrhiav kev kwv yees yav tom ntej ntawm lub sector.
Cov neeg txhawb nqa rau xyoo 2025 yog E-goi, Onebet, IBM, Active Campaign, 4Yousee, Beeviral, TOTVS, Espaço Laser, Capture Digital, Meta, Braze, Kadeh Varejo, Sonda, Estúdio Jacarandá, Nestlé, TNS, Awin, thiab Omni.
