WPP Commerce thiab Eitri tau tshaj tawm kev koom tes ua lag luam los txhim kho cov haujlwm mobile app ntawm cov khw muag khoom ua haujlwm hauv VTEX ecosystem hauv Brazil. Daim ntawv cog lus pom zoo tias yuav muaj kwv yees li 50 lub apps, uas sawv cev rau kwv yees li R $ 280 lab hauv GMV txhua xyoo, mus rau Eitri App Shopping platform hauv ob peb lub lis piam tom ntej. Cov tuam txhab cia siab tias kev txhim kho thev naus laus zis yuav pab txhawb rau kwv yees li 45% kev loj hlob hauv GMV uas tsim los ntawm cov apps no thiab kwv yees qhov nruab nrab hloov pauv nce ntawm 180%, yam tsis hloov cov nqi tam sim no rau cov neeg koom nrog.
Vim yog qhov kev sib koom ua ke ntawm Corebiz thiab Enext, ob lub tuam txhab ua lag luam hauv ntu no thiab yog ib feem ntawm WPP Group, WPP Commerce dhau los ua lub lag luam digital loj tshaj plaws hauv Latin America. Thoob plaws nws keeb kwm, lub tuam txhab tau tsim txog li 300 daim ntawv thov muag khoom thiab pabcuam rau qee tus neeg siv khoom loj tshaj plaws hauv VTEX ecosystem, nrog rau lub peev xwm zoo rau kev siv cov thev naus laus zis tshiab hauv nws cov neeg siv khoom.
Eitri cov thev naus laus zis txhawb nqa kev ua haujlwm ntawm tes uas ua tiav yuav luag R $ 1 billion hauv kev muag khoom txhua xyoo los ntawm cov khw muag khoom hauv Brazil. Lub tuam txhab yog nyob rau pem hauv ntej ntawm tiam tshiab ntawm app commerceSaaS, raws li lub tswv yim twb tau sib sau ua ke rau e-commerce platforms thiab txawv ntawm cov kev daws teeb meem mobile app tam sim no, qhov twg apps tsis kaw cov khoom thiab pib hloov pauv tas li, nrog kev ywj pheej thiab kev ywj pheej ntau dua rau cov hom. Tom qab thawj theem tsiv teb tsaws chaw, ua tiav hauv kwv yees li cuaj lub lis piam, cov tuam txhab kwv yees tias ncav cuag 128 lub apps nquag thaum kawg ntawm xyoo 2026, nrog rau kev sib xyaw ua ke ntawm kwv yees li 20 lub apps tshiab lossis cov haujlwm hloov pauv ib hlis. Hauv cov haujlwm tsis ntev los no, cov neeg siv khoom uas tau txais Eitri cov thev naus laus zis tau sau tseg cov nyiaj tau los nce ntxiv ntawm kwv yees li 43% tom qab txais yuav cov qauv thev naus laus zis tshiab.
Nrog daim ntawv cog lus no, cov neeg siv khoom yuav muaj peev xwm siv cov ntawv thov iOS thiab Android uas txuas ncaj qha rau lub hauv paus e-commerce, nrog rau kev sib dhos ua ke ntawm cov catalog, cov nqi, cov khoom muag, thiab kev them nyiaj los ntawm lub platform VTEX. Cov thev naus laus zis kuj tseem ua kom cov kev hloov tshiab uas xav tau los ntawm cov operating system ntawm cov khw muag khoom app, txo qhov xav tau kev cuam tshuam ntau zaus thiab ua kom yooj yim rau kev tswj hwm cov ntawv thov mobile.
"Qhov kev koom tes no txhawb nqa peb txoj kev cog lus los xa cov kev daws teeb meem zoo tshaj plaws rau peb cov neeg siv khoom. Eitri coj lub platform niaj hnub uas ua tiav qhov VTEX ecosystem, tso cai rau cov khw muag khoom kom nrawm lawv cov muag khoom hauv mobile channel nrog kev daws teeb meem ruaj khov thiab scalable, "hais tias Felipe Macedo, CEO ntawm WPP Commerce.
Ntawm cov apps uas ua haujlwm ntawm lub platform tshiab lossis nyob rau theem siab ntawm kev siv yog cov hom lag luam xws li Sawary, Levi's, BAW, Intimissimi, thiab Calzedonia, uas tuaj yeem dhau los ua cov ntaub ntawv tshawb fawb loj rau qhov kev pib no.
"Kev lag luam txawb sawv cev rau lub cib fim loj heev rau Brazilian khw muag khoom. Peb txoj kev koom tes nrog WPP Commerce tso cai rau peb coj cov thev naus laus zis app zoo tshaj plaws rau cov khw muag khoom loj dua, nrog rau tus qauv uas tshem tawm cov mob taub hau ntawm kev saib xyuas thiab hloov kho app, "Guilherme Martins, tus neeg koom nrog thiab CEO ntawm Eitri hais.
Kev hloov cov ntawv thov yuav ua maj mam, ua raws li lub sijhawm teem tseg, nrog rau kev saib xyuas ncaj qha los ntawm cov pab pawg los ntawm ob lub tuam txhab kom ntseeg tau tias kev ua haujlwm txuas ntxiv mus thiab kev hloov kho mus rau cov khoom siv thev naus laus zis tshiab.
Cov apps uas suav nrog hauv qhov kev pib no yog cov ntu xws li Zam, Kev Zoo Nkauj, thiab Tshuaj, nrog rau qhov ua tau los muab qhov tseem ceeb rau qee qhov kev lag luam uas suav tias yog qhov tseem ceeb rau kev lag luam digital.
Ntxiv rau qhov kev hloov kho tshiab thawj zaug ntawm cov ntawv thov, cov tuam txhab tab tom soj ntsuam kev nthuav dav kev koom tes hauv ob peb lub hlis tom ntej, nce kev siv cov thev naus laus zis hauv WPP Commerce lub hauv paus thiab tej zaum rau cov lag luam muag khoom tshiab uas tseem tsis tau siv cov ntawv thov mobile.
Qhov kev koom tes kuj tseem muab kev txuas ntxiv ntawm cov xwm txheej kev lag luam tam sim no rau cov neeg siv khoom tsiv teb tsaws chaw, kom ntseeg tau tias muaj kev kwv yees tau thaum lub sijhawm txhim kho thev naus laus zis.
Cov ntawv thov tsim tawm ntawm Eitri platform suav nrog cov yam ntxwv tsom mus rau kev ua tau zoo thiab kev koom tes nrog cov neeg siv khoom, xws li thawb rau kev sib txuas lus ncaj qha nrog cov neeg siv, kev taug qab kev txiav txim tiag tiag, thiab kev ua kom zoo dua uas pab txhim kho kev hloov pauv hauv ib puag ncig mobile.
