Ubuhlakani bokwenziwa sebuvele bushintshe indlela abantu abacwaninga ngayo, bathola ngayo ulwazi futhi benza ngayo izinqumo zokuthenga. Esikhundleni sokuphequlula inqwaba yamawebhusayithi, baqhathanise imithombo ehlukahlukene futhi bahlaziye ulwazi ngokwabo, abathengi sebencika ezimpendulweni ezikhiqizwa amathuluzi e-AI.
Lolu shintsho luthinta kakhulu uhambo lwekhasimende futhi luphonsela izinkampani inselelo yokucabanga kabusha ngendlela ezakha ngayo igunya futhi zithola ngayo ukubonakala endaweni yedijithali. Yilolu shintsho oludingidwa ku-GEO – Izinqumo ezithonywa yi-AI, incwadi entsha ka-Rafael Rez, eshicilelwe yi-DVS Editora.
Le ncwadi iphakamisa ukuzindla ngomthelela wobuhlakani bokwenziwa ebudlelwaneni phakathi kwabathengi, okuqukethwe nemikhiqizo. Ngesikhathi icacisa ukuthi asebenza kanjani amamodeli amakhulu olimi (LLMs), umbhali ukhombisa ukuthi kungani ukuqonda ukuziphatha kwabantu kusaqhubeka kuyinzuzo enkulu yokuncintisana esimweni esibuswa yi-AI.
Ihlukaniswe yaba izingxenye ezintathu, le ncwadi ihlanganisa imiqondo ye-neuroscience, ezomnotho wokuziphatha, ukumaketha nobuchwepheshe ukuze ichaze ukuthi kungani abantu bedlulisela izinqumo kubuhlakani bokwenziwa. NgokukaRez, lokhu kuziphatha akumeleli ukuhlukana nendlela ubuchopho bomuntu obusebenza ngayo, kodwa kuwumphumela wemvelo wokuthambekela kokonga umzamo wokuqonda ngokuthembela ezinhlelweni ezikwazi ukuhlela ulwazi futhi zilethe izimpendulo esezilungile.
Ngokwalo mbono, umbhali ujulisa umqondo we-Generative Engine Optimization (GEO), umkhakha ogxile ekwenzeni okuqukethwe kube ngcono ezinkundleni ze-AI. Esikhundleni sokucabanga kuphela ngezinjini zokusesha zendabuko, isiphakamiso siwukuqonda indlela amamodeli olimi akhetha ngayo ulwazi, abone ngayo izimpawu zegunya futhi anqume ukuthi yikuphi okuqukethwe okuzosetshenziswa ekwakheni izimpendulo zawo.
Ngaphezu kwesisekelo semicabango, le ncwadi iveza izindlela ezisebenzayo zezinkampani nochwepheshe bezokumaketha. Phakathi kwezihloko okuxoxwa ngazo kukhona ukuhlelwa kokuqukethwe okunamandla amakhulu okucashunwa yibuhlakani bokwenziwa, ama-framework okuhlela, amasu e-SEO aguqulelwe ezindaweni ze-AI, izinqubo ezinhle zokuphatha kanye nezincomo mayelana nokuphepha nokuhambisana nemithetho. Inhloso ukunikeza izinhlangano indlela yokukhiqiza okuqukethwe okufanele esimweni lapho ukuchofoza kungasaseyona inkomba eyinhloko yempumelelo.
Okunye okugqamayo kule ncwadi yingxoxo emayelana nokukalwa kwemiphumela. Uma ingxenye enkulu yohambo lokwenza izinqumo yenzeka ngaphakathi kwezinkundla zobuhlakani bokwenziwa, amamethrikhi endabuko awasayikhulumi yonke indaba. Ukubhekana nale nselelo, uRafael Rez uphakamisa imodeli entsha yokuhlola esekelwe ezinsikeni ezintathu — ubukhona, ukusabalala kanye nesisekelo sokuqukethwe — ehambisana nenqubo eqhubekayo yokuxilonga nokwenza ngcono amasu edijithali.
Isekelwe ocwaningweni lwezemfundo, kudatha yemakethe ebuyekeziwe kanye nolwazi lombhali olusebenzayo kumaphrojekthi okuqukethwe ne-SEO emikhiqizo emikhulu, le ncwadi inikeza ukufundwa okuqondiswe kosomabhizinisi, abaphathi nochwepheshe abadinga ukuqonda ukuthi ubuhlakani bokwenziwa buchaza kabusha kanjani ukutholwa kolwazi, ukwakhiwa kwegunya nokwenziwa kwezinqumo.
Ngaphezu kokwethula ubuso obusha bobuchwepheshe, GEO – Izinqumo ezithonywa yi-AI ikhombisa ukuthi, esimweni esihlala siguquka, ukuqonda ukuziphatha kwabantu kusaqhubeka kuyisici esiyinhloko sokwakha amasu akwazi ukudala ukubaluleka nethonya.
Imininingwane yezobuchwepheshe
Isihloko: GEO – Izinqumo ezithonywa yi-AI
Umbhali: Rafael Rez
Umshicileli: DVS Editora
ISBN: 978-65-5695-190-4
Amakhasi: 240
Intengo:R$ 87,00
Lapho itholakala khona: Amazon nakwezinye izitolo ezinkulu zezincwadi eBrazil
