Kei te tere te huri o te huarahi e kitea ai e ngā kaihoko ngā hua me ngā ratonga. Engari ko te rapu tika i runga i ngā miihini rapu, te tirotiro rānei i ngā mākete, he maha ake ngā tāngata e tahuri ana ki a ChatGPT, Gemini, Copilot, me ētahi atu taputapu matauranga horihori hei tono taunakitanga, hei whakatairite i ngā kōwhiringa, hei whakamārama i ngā feaa i mua i te whakatau hoko. Mō ngā kamupene, he wero hou tēnei huringa: me pēhea te whakaatu i te waitohu i roto i ngā whakautu i hangaia e te AI?
E whai ana tēnei kaupapa i te whanaketanga o te mea e kiia nei ko te hokohoko ā-ringa, e kaha haere ana te mahi a ngā kaiawhina me ngā kaihoko mohio horihori i roto i te haerenga a te kaihoko. E ai ki te "The Agentic Commerce Report " a Worldpay , 39% o ngā tāngata o Brazil kua rite, kua hiahia rānei ki te whakamātau i ngā hoko e whakahaerehia ana e te AI i roto i ngā marama 12 e whai ake nei, i te mea e whakatau ana ngā kaihoko, i roto i ngā tau e rima, 11% o ā rātou hoko ka mahia e ngā karetao mohio horihori. E whakaatu ana hoki te rangahau e 57% e kī ana ko te tere me te watea ngā painga matua o tēnei tauira, e tohu ana ko te AI pea ka whai wāhi nui ki te kimi hua me te tūtohutanga.
Ko te tikanga o tēnei, kāore te pakanga mō te aro o ngā kaihoko ipurangi e herea noa ki ngā whārangi hua o te miihini rapu, engari kei roto anō hoki i ngā whakautu i hangaia e ngā tauira AI. Ina pātai tetahi "he aha te peeke matihiko pai rawa atu?", "ko tēhea pona he pai te uara?", "ko tēhea tūāpapa hokohoko ipurangi e pai ana mō ngā pakihi iti?", ka taea te hanga i te whakautu mai i ngā mōhiohio ka taea e ēnei taputapu te kimi me te whakamārama mō ngā waitohu e wātea ana i runga i te ipurangi.
E ai ki a Eduardo de Barros, he tohunga hokohoko mamati me te Tumu Whakarae o IDK Brasil, kei te huri haere te taiao mamati i roto i tētahi āhua rite ki te rongonuitanga o ngā miihini rapu, engari he rerekē te ariā, arā, me kimi noa ngā waitohu, me mōhiotia hoki rātou hei puna whai tikanga mā ngā hangarau hou.
"Me mārama ngā kamupene ehara i te mea ko ngā pāwhiri ki a Google anake te kaupapa o te whakataetae, engari ko te hiranga i roto i ngā pūnaha matauranga horihori. Ko te pumau me te pono o te aroaro mamati o tētahi waitohu, ko te nui ake o te tūponotanga ka whakaarohia i roto i ngā urupare i puta mai i ēnei tauira."
Mai i te rapu hononga ki te rapu whakautu
Mō ngā tau maha, i hangaia ngā rautaki matihiko hei whakatutuki i ngā tūranga pai i roto i ngā miihini rapu. Ko te whāinga kia pāwhiritia e te kaihoko tētahi hononga ka uru atu ki te paetukutuku a te kamupene. Nā te rongonuitanga o te AI whakaputa uri, kua tīmata te huri o tēnei āhuatanga.
Engari ko ngā taputapu pēnei i a ChatGPT me Gemini, e tuku ana i ngā whakautu kua oti te hanga, kua whakarāpopototia, kua whai horopaki hoki. "I te nuinga o te wā, kāore e hiahiatia ana e te kaihoko te toro atu ki ngā paetukutuku maha hei kimi i ngā mōhiohio e rapuhia ana e rātou. Nā tēnei ka waiho te whakahuatanga o te matauranga horihori hei whāinga hou mā ngā kamupene, inā koa i ngā wāhanga e whai wāhi ana te whakataurite waitohu ki te whakatau hoko," te kī a Eduardo de Barros.
He aha te mea ka whakanui ake i te tūponotanga ka puta he waitohu i roto i ngā urupare AI?
Hei whakanui ake i ngā tūponotanga kia puta ki ngā hua o te AI, e whakanui ana a Eduardo kāore e ranea te haumi noa ki ngā pānuitanga, ki ngā tikanga arotakenga miihini rapu tuku iho rānei. "Ko te matauranga horihori he mea e pai ake ai ngā ihirangi mārama, katoa i whakaputaina e ngā puna e kiia ana he pono."
Ko te tikanga o tēnei ko te pupuri i ngā mōhiohio o ngā whare wānanga kia hou tonu, te whakaahua tika i ngā hua me ngā ratonga, te whakaputa tuhinga e whakautu ana i ngā pātai matua a te marea, me te hanga mana mō ngā kaupapa e pā ana ki te pakihi. He mea nui anō hoki te noho ki ngā pāpāho, te rangahau mākete, ngā uiuinga, ngā rangahau, me ētahi atu ihirangi e whakapakari ana i te mana o te waitohu.
"Kāore he tikanga tika hei whakarite kia tūtohutia he kamupene e te AI. Ko te huarahi ki te mahi i tēnei ko te hanga mana i roto i te wā. Ka nui ake ngā tohutoro kounga mō tētahi waitohu, ka nui ake te tūponotanga ka puta mai ina pātai tetahi i tētahi pātai e pā ana ki tana mākete," te whakamārama a te tohunga.
Ka puta ake a GEO hei whanaketanga o ngā rautaki matihiko
Mā tēnei panonitanga anō hoki e ārahi tētahi ariā hou i roto i te hokohoko matihiko: te Arotautanga Mīhini Whakaputa (GEO). Ahakoa e whai ana te SEO ki te whakapai ake i te tūnga i roto i ngā miihini rapu tuku iho, ka whakakotahi te GEO i ngā mahi e aro ana ki te whakapiki i te tūponotanga ka māramahia te waitohu me te whakamahi hei tohutoro mā ngā tauira matauranga horihori.
Ahakoa he rautaki kei te whanake tonu, he rite tonu te mātāpono: ko te nui ake o te ōrite, te whakaritenga, me te pono o ngā mōhiohio e wātea ana mō tētahi kamupene, ka nui ake te tūponotanga ka puta ake i roto i ngā urupare i hangaia e te AI.
Kei roto i tēnei ko te whakaputa ihirangi motuhake ki te pupuri i ngā mōhiohio paerewa mō te kamupene puta noa i ngā hongere matihiko rerekē, kia māmā ake ai te whakamārama a ngā tauira matauranga horihori i ēnei raraunga.
Kua rerekē ngā kaihoko, ā, me urutau ngā waitohu
Ko te rongonuitanga o te AI whakaputa uri ka huri i te huarahi rapu a ngā kaihoko, tae atu ki te huarahi hanga a ngā kamupene i tō rātou aroaro mamati. I mua ko te rautaki i arotahi ki te kukume i ngā manuhiri ki tētahi paetukutuku mā roto i ngā miihini rapu, ināianei kei te whakataetae ngā waitohu mō te wāhi i roto i ngā whakautu i whakaputaina e ngā kaiawhina matauranga horihori, e kohikohi ana i ngā mōhiohio mai i ngā puna rerekē i mua i te whakaatu i tētahi taunakitanga.
Ko ngā ihirangi papaku, ngā ihirangi rānei i hangaia hei whakapai ake i te tūnga o ngā miihini rapu, ka ngaro te hiranga. Ko te mea e nui haere ana te hiranga ko te hanga mana mō tētahi kaupapa, te ōritetanga o ngā mōhiohio kua whakaputaina, me te aroaro o te waitohu i roto i ngā puna maha e kiia ana he pono, pērā i ngā pūrongo purongo, ngā rangahau, ngā paetukutuku motuhake, me ngā hongere umanga.
Ki a Eduardo de Barros, ko tēnei panonitanga he wāhanga hou i roto i te panonitanga matihiko o te hokohoko. "Tae noa ki tēnei wā, i hangaia e ngā kamupene ngā ihirangi e whakaaro ana ko wai ka mahi i te rapu. Inaianei kua puta he takawaenga hou i roto i tēnei tukanga: te mātauranga horihori. Me mārama ake, he hanganga ake, he pono ake hoki te whakawhitiwhiti kōrero, nā te mea ko te mātauranga horihori ka whakamārama i ēnei mōhiohio i mua i te whakaatu ki te kaihoko."
Ahakoa he mea nui tonu te SEO, kei te hurihia e te mātauranga horihori te huarahi e kitea ai ngā pakihi i runga ipurangi. Ahakoa i mua ko te whāinga matua ko te puta i roto i ngā hua rapu matua, ināianei ka tika hoki kia noho hei whakautu mā ngā taputapu pēnei i a ChatGPT me Gemini ki ngā kaihoko ina rapu taunakitanga rātou.
