Mā te mātakitaki i tētahi awa ora e whakaatu ana te kaiwhakataki i ngā hua, e whakautu ana i ō pātai i te wā tūturu, ā, mā te pāwhiri noa iho, ka taea e koe te hoko i te hua me te kore e wehe atu i te kāinga. Ko tēnei wheako, e mōhiotia ana ko te hokohoko ora, kei te huri i te hokohoko ipurangi mā te whakakotahi i te taunekeneke me te whai wāhitanga.
E whakaatu ana tētahi rangahau i whakahaerehia e te tari MARCO i roto i ngā whenua 14, ko ngā tāngata o Brazil kei roto i ngā wāhi e tino pāngia ana e te pānuitanga matihiko o te ao. I konei, kua hokona kētia e te 73% o ngā kaihoko tētahi mea e pāngia ana e ngā tuakiri matihiko
Engari me pēhea te mahi? I ngā wā o ngā roma ora, ka hangaia e ngā waitohu me ngā kaiwhakatairanga he hononga tika ki te hunga whakarongo, ka whakaatu i ngā hua, ka whakautu i ngā pātai i te wā tonu, ka tuku whakatairanga motuhake, me te tuku hoki i te whai wāhi ki ngā kaihoko ki te hoko tonu.
E ai ki a Victor Okuma, te Kaiwhakahaere Whenua o Indigatall, he kamupene e tohunga ana ki te whakawhitiwhiti kōrero omnichannel, ehara i te mea ka āwhina noa te hokohoko ora i te hurihanga hoko. "Ka hangaia e ngā huihuinga ora ngā wheako whaiaro, ka whakatairanga i te māramatanga, ā, ka whakapakari i te hononga kare ā-roto i waenga i ngā waitohu me ngā kaihoko. Ehara i te mea ka whakatāne noa iho tēnei mahi i ngā kamupene engari ka whai wāhi hoki ki te hanga whanaungatanga pakari me te pumau, he mea nui i roto i te mākete whakataetae e piki haere ana.".
E tohu ana hoki a Okuma mā te taunekeneke tūturu i ngā wā tuku kōrero ora ka taea e ngā waitohu te mārama ake ki ngā hiahia o ngā kiritaki me te whakarerekē wawe i ā rātou rautaki. "He whai wāhitanga tēnei mahi auaha mō ngā kamupene ki te wehewehe i a rātou anō, me te tuku atu i te nui atu i te hua anake: he wheako e tāpiri uara ana, e hanga ana i te pono o ngā kiritaki, ā, e whakarei ake ana i te tirohanga o te whakawhirinaki me te pono i roto i te mākete."
E ai ki te Brazilian Association of Electronic Commerce (ABCOMM), me te matapae ka eke te moni whiwhi mai i ngā toa ipurangi i Brazil ki te R$ 205 piriona i te tau 2024, me te tata ki te 90 miriona kaihoko ipurangi, kei te piki haere te hiranga o ngā rautaki omnichannel. He mea nui tēnei tauira, e whakauru ana i ngā toa tūturu, ngā toa ipurangi, me ngā hongere whakawhitiwhiti kōrero, hei kukume i ngā hunga whakarongo me te whakanui ake i ngā hoko, tae atu ki ngā wā e rere ora ana te hokohoko ipurangi.
Kei te hiahia koe ki te uru atu ki te ao o te tauhokohoko ora me te whakanui ake i ō hua, engari kei te whakaaro koe inaianei: me tīmata ahau ki hea?
Ka tohaina e Indigatall ētahi tohutohu whai hua hei huri i ō roma ora hei whai wāhitanga mō te whai wāhi me te tahuritanga:
Whakarongo ki tō hunga whakarongo: Kimihia ngā mea e hiahia ana tō hunga whakarongo kia kite i te awa ora. Ngā hua e hiahiatia ana? Ngā whakatairanga kāore e taea te ngaro? Ina whai wāhi te hunga whakarongo ki te tukanga, ka tino piki ake te whai wāhi. Mā te taunekeneke ki tō hunga whakarongo, ahakoa mā roto i ngā pōti, ngā kōrero, ngā urupare rānei, ka taea te ārahi i ō whakatau me te waihanga i tētahi wheako whaiaro ake, whakahihiri ake hoki.
Kōwhiria te kanohi tika: Ko te angitu o te roma ora ka tīmata i te tangata kei runga i te mata. Kōwhiria ngā kaiwhakatairanga kua mōhio ki te toi o te taunekeneke me te hoko ora. Ehara i te mea ko te karisma anake te mea e hiahiatia ana e rātou, engari me te mārama hoki ki ngā hua me te hononga pono ki te hunga whakarongo. He mea nui tēnei piripono hei hanga whakawhirinaki me te whakanui ake i ngā hoko.
Kia rautaki ki te wā: Kaua e whakataetae tika ki ngā awa ora mai i ngā waitohu rite. Ko te karo i ngā taupatupatu he mea nui ki te whakanui ake i ngā hua. Kia mārama ki ngā whanonga o tō hunga whakarongo, ā, whiriwhiria ngā wā e tino whai wāhi mai ai rātou. Kia tūpato hoki ki ngā wā tino nui o te mātakitaki, pērā i ngā wiki mutunga, ngā hararei rānei.
Waihangahia te tumanako: Whakamahia ō hongere katoa hei whakamahana i te hunga mātakitaki i mua i te rere ora. Pānuihia ngā wā, ngā whakatairanga, me te hunga ka whakaatu. Mā tēnei ka noho hihiri te hunga mātakitaki, ka noho rite hoki ki te hoko. Ka taea e te tumanako te noho hei hoa kaha, ka whakaputa i te hiahia me te whakapiki i te maha o ngā whai wāhi.
Kia tino whai hua te wheako: Mai i te tautoko hangarau ki te whakahaere taonga, he mea nui ia taipitopito. Kia tika te whakarite i ō taonga, ā, kia tere, kia mārama hoki te ratonga muri-hoko. Kāore te wheako kaihoko e mutu i te hoko, ā, he mea nui te whakarite i tētahi tukanga tuku tere me te whai hua hei hanga i te pono o te kaihoko.
Te haumi ki te hangarau: I ēnei rā, kei reira ngā tūāpapa me ngā taupānga māmā e āhei ai koe ki te waihanga i ō ake pae hokohoko ora i runga i ngā rohe kua whakaritea. Mā ēnei taputapu ka taea te whakauru i ngā āhuatanga pēnei i te kōrerorero ora, ngā utu inamata, me te aroturuki wā-tūturu, kia māmā ake ai te wheako mō te kaihoko me te kaihoko.
Omnichannel: Ko te mea ngaro nui ki te angitu o te hokohoko ora kei tua atu i te huihuinga ora tonu. Kei roto ko ngā mea katoa mai i te kukume i ngā kaiuru ki te whakauru i ngā āhuatanga katoa o te haerenga hoko, tae atu ki te pupuri me te whakaoti i te hoko. Kei roto ko te hono i ngā hongere tinana me ngā hongere matihiko i roto i te huarahi whakauru, e tuku ana i tētahi wheako hokohoko maeneene me te kore e mutu, e whakangawari ake ai, e whakawhaiaro ake ai hoki te tukanga mō te kiritaki.
"Kei te mātaki koe i tētahi roma ora, kei te hiahia koe ki tētahi hua, ka pāwhiri koe i te tūāpapa ka whiwhi i te ota i runga i a WhatsApp, aunoa me te tere tonu. Ka taea hoki e koe te utu me te whai i te tuku i reira. Koinei te whai huatanga o te ratonga kiritaki o te heke mai," te tāpiri a Victor Okuma.
E whakaū ana te rangahau "Omnichannel and Unified Commerce", nā Wake rāua ko Opinion Box, i tēnei ia: 78.9% o ngā kaihoko e neke ana i waenga i ngā hongere tūturu me ngā hongere matihiko i roto i ā rātou haerenga hoko, ā, 56.6% e whakaoti ana i ā rātou hoko matihiko.
"E whakaatu ana tēnei he mea nui te waihanga i tētahi haerenga hoko rerehua, whakauru hoki, e āhei ai te kaihoko ki te whiriwhiri i te hongere e pai ana mō rātou, me te kore e ngaro te pumau me te kounga o te wheako waitohu. Mā te tuku i tēnei ngāwari ki te kaihoko, ehara i te mea ka whakapai ake i te wheako engari ka whakapiki ake hoki i te tūponotanga o ngā tahuritanga, ka hanga i te pono o te kaihoko i roto i te wā," te whakatau a te Kaiwhakahaere Whenua o Indigatall.
