E mōhiotia ana ngā mākete mō te whakakotahi i te whānuitanga o ngā hua me ngā ratonga ki te wāhi kotahi, ā, ehara i te mea ko ngā kaihoko anake te hunga e aro ana ki ēnei mākete, engari ko ngā tāngata hoki kei muri i te Ōhanga Kaihanga. Nā te hiranga o tēnei tauira pakihi, kua waiho hei wāhanga hou i roto i te rarangi o ngā waitohu moemoeā mō ngā kaihanga ihirangi, i runga i te rangahau a te Kaihanga.
I te putanga tuarua o te rangahau a BrandLovers, i uiuitia ai neke atu i te 5,000 ngā kaihanga puta noa i Brazil, ka whakatūwherahia e ēnei "whare hokohoko ipurangi" tētahi kāwai hou, hei tāpiri atu ki ngā whakatauranga:
- Ngā Waitohu Ataahua Moemoeā
- Ngā Waitohu Ahua Moemoeā
- Ngā Waitohu Kai me te Inu Moemoeā
- Ngā Waitohu Hiko Moemoeā
I te putanga tuatahi o te rārangi hou, e whā ngā mākete i tū mai, e rua i ahu mai i Amerika Latina, ā, i hipa ake i tētahi toa nui o Amerika:
1st Mercado Livre2nd Shopee3rd Magalu4th Amazon
"He rite tonu te nui o te hiahia e puta mai ana i ngā waitohu e ahu mai ana i Amerika Latina ki ngā kamupene nunui o te ao, he tohu mārama tēnei mō te kaha ā-rohe me te hiranga ahurea o ēnei kaitākaro," te kī a Rapha Avellar, te Tumu Whakahaere me te kaiwhakaū o BrandLovers.
Hononga kaha
Ko te whakatauranga o ngā waitohu moemoeā e ahu mai ana i tētahi pātai tuwhera e tirotiro ana ko ēhea ngā kamupene e tino hiahia ana ngā kaihanga ki te mahi tahi, ā, ko te whakahua ohorere o ngā mākete e tohu ana i te nui o te whakapūmautanga o ēnei taiao matihiko hei wāhanga o te oranga o ia rā o ngā kaihanga. Nā te mea i tātarihia hoki e te rangahau Creator POV 2025 te āhua o ngā oranga ipurangi o ngā kaihanga.
E ai ki te rangahau, e 65% o ēnei tohunga ngaio kei te ipurangi tonu kia kore ai e ngaro ngā whai wāhitanga, pērā i ngā tuku mahi, ngā hononga mahi tahi rānei — he tohu mārama tēnei o tētahi hapori tino hono.
"I tētahi taha, he whakatūpato ngā raraunga mō ngā pānga o te hononga nui me ngā mōrearea ki te hauora hinengaro; i tētahi atu taha, he whakaahua o te hapori hou e whakatau ana i tōna oranga i roto i te taiao ipurangi. Kei te kōrero tātou mō te hunga e hono ana ki ngā mahi ngaio, e hoko ana, e ngahau ana, e hanga hapori ana—katoa i runga i te ipurangi," te tātari a Avellar. "Nā te mea he tino wheako rātou i tēnei hihiri, ka mutu ko ngā kaihanga he kaikorero pai mō tēnei momo hoko hou i roto i ngā mākete," tana whakatau.
