E 64% o ngā kaihoko e hoko ana i runga i ngā paetukutuku, ngā mākete, ngā taupānga, me ngā pāpāho pāpori, ko te ahua ipurangi te kaiārahi o te hokohoko ipurangi, ā, kei te mau tonu te huarahi whānui i Brazil. Ahakoa tēnei ahunga whakamua, kei te aro tonu te rāngai ki ngā arai nui i roto i te whakamahinga o te hangarau, e whakawhāiti ana i tōna kaha ki te whai i te tere o te tipu. I te tau 2025, i tipu te mākete ahua ipurangi mā te 11.26%, engari kāore i rite te tere o te whanaketanga o ngā hua o ngā kamupene.
I roto i te pūrongo Fashion Trends 2026 , nā Quality Digital i whakahaere, ka whakatakotoria he tātaritanga mō tēnei āhuatanga e ngā tohunga o te umanga , e whakaatu ana me pēhea te whakaatu tonu a te pakeketanga mamati i ngā herenga hanganga o ngā kaitākaro nui o te umanga. "Kāore he raruraru nui ki te tono, engari he raruraru o te whai huatanga o te hangarau," te kī a Marcio Paith, Kaiwhakahaere Hangarau Hoko i Quality Digital.
E whakaatu ana te tātaritanga a Quality Digital kua tata ki te 25% ngā hokinga mai o ngā waitohu, ko tētahi o ngā arai nui rawa atu o te wāhanga. "Kei te tipu tonu te rāngai, engari he iti ake ngā tawhē. Kei reira te haere mai o ngā kaihoko, engari kāore i te huri pērā i tana i taea ai. Kei te mahi te tukanga utu i runga i te hangarau, engari ko te nui o ngā hokinga mai ka whakaiti i ngā hua," te whakatūpato a Paith.
Ko tētahi wāhanga o ēnei raruraru ka taea te whakamārama e te kaihoko hou, ko te ahua he whakangahau, he ihirangi, he awe. Mō tēnei kaiwhakamahi, ko te kitenga o ngā au hou he hononga kaha ki te pāpāho pāpori, te wāhi ka tīmata ai te awa hokohoko, ā, ka mutu i ētahi wā. "Ka kitea tuatahitia e te kaihoko ngā mea i runga i te pāpāho pāpori, ā, ka hoko i te wāhi e tino rere ana te wheako," te whakamārama a te kaiwhakahaere. E whakaatu ana te tātaritanga a Quality Digital e 98% o ngā kamupene o te rāngai kei runga i a Instagram; 64% i runga i a WhatsApp; me te 39% i runga i a TikTok.
He nui ake te aro o tēnei kaihoko, ā, he iti ake te manawanui i te wā e hoko ana, i te wā tonu e puta ai ngā feaa me ngā taupatupatu. E ai ki te tātari, he whakatau kare ā-roto, tirohanga, me te whakaaro whaiaro tonu te hoko kākahu i runga ipurangi; engari i nāianei ka puta i roto i te taiao kī tonu i ngā kōwhiringa.
Kāore e taea te tuku i ngā mea katoa ki te katoa
E whakanui ana a Roberto Ave Faria, te Tumu Whakarae Tauhokohoko o Quality Digital, me aro atu ngā waitohu ki ngā arai hangarau me te whai huatanga mā te whakamahi i ngā rauemi e whakarei ake ana i te whakawhaiaro nui. "Kāore e taea te tuku i ngā mea katoa ki te katoa," tana whakaū.
E whakanui ana a Faria i te hiranga o te whakamahi i ngā taputapu pēnei i te rapu atamai, ngā tātari e tika ana, me ngā kāwai e hangai ana ki te wā, te momo, te kaupapa rānei. "Kua tino hira ēnei taputapu hei whakaiti i te waku me te whakarite i ngā kōwhiringa. Ina kore e angitu te kimi, ka ngaro te kaihoko i roto i te nui o ngā kōwhiringa. Ina mahi, ka puta te rere," tana kī.
He tirohanga tonu te ahua, ā, i roto i te hokohoko matihiko, ka whai mahi tēnei āhuatanga. "Ko ngā rūma whakakakahu mariko, ngā tūtohi rahi taipitopito, ngā mōhiohio mārama mō te hunga e mau ana i te kākahu me te rahi, ngā whakatairite tirohanga i waenga i ngā rerekētanga tae, tae atu ki ngā āhuatanga pēnei i ngā tino pai me ngā rārangi hiahia ka whai wāhi ki ngā whakatau whai whakaaro. Ko ia taipitopito kei runga i te whārangi hua he tikanga hei whakaiti i ngā hapa," tana kī.
E whakamārama ana te kaiwhakahaere, i ētahi wā, ka taea e ēnei āhuatanga te whakaroa i te haerenga. I tētahi atu taha, ka kaha ake te whakatau, ā, koinei te mea e tautoko ana i te taha mō te wā waenga me te wā roa.
E kī ana a Faria, i roto i tēnei horopaki o te pakeketanga, te pēhanga mō te whai huatanga, me ngā haerenga uaua haere, ka kitea te rerekētanga i waenga i te tipu me te pupuri i te tipu. "Kua mutu te whakauru i te rautaki, ngā raraunga, te hangarau, me ngā mahi hei wawata, ā, kua noho hei mea nui mō ngā waitohu e mahi ana i roto i te hokohoko ipurangi ahua i te tauine nui.".
