Ko Zenvia, he kamupene hangarau e tuku ana i ngā otinga AI katoa mō te wheako o te kiritaki, e whakarārangi ana i ngā hapa e rima e tino whakararu ana i ngā kiritaki ki te hokohoko i ngā wā o te tau, pērā i a Poutū-te-rangi, e whakanuia ana ko te Marama Kaihoko.
1. Whakakīia te kaihoko ki ngā karere whakatairanga
Mā te tuku karere nui rawa atu mā te īmēra, mā te WhatsApp rānei ka puta te whakaaro o te takahi. E ai ki tētahi pūrongo a Deloitte, i tua atu i te 28% e aukati ana i te kaituku, ka whakakorea e te 28% te ohaurunga mai i te pātengi raraunga a te kamupene, ka arotake anō te 22% i tō rātou whanaungatanga ki te waitohu, ā, ka huri te 20% i ō rātou tautuhinga tūmataiti. Kāore e taea te tae atu ki te nui o te karere; i te nuinga o te wā, koinei te huarahi tere ki te ngaro i te whakapā.
2. Whakaarohia te taiao kōrero hei hongere hokohoko īmēra
He hapa rautaki te whakamahi i te arorau karere papatipu ki ngā hongere pēnei i a WhatsApp. I roto i ēnei taiao, ko te ine matua ko te whakawhirinaki, ehara i te pāwhiri. Mā te tuku tono me te kore e arotake i te horopaki ka whakangaro i te tono hoko ahurei a te hongere. Ko te whakawhitiwhiti kōrero me whakarongo kaua ki ngā whakautu kua whakaritea, me te whai tikanga kaua ki te auau.
3. Te wareware i te wā tika me te wahangu rautaki
Ko te whakamahinga tino matatau o ngā raraunga me te mātauranga horihori ko te mōhio ki te wā e kore ai e taunekeneke. Ko te wahangu rautaki, arā, ko te whakatau āta whakaaro ki te whakamutu i te tuku i ngā wā kāore i te tika, ka tiaki i te uara oranga o te kiritaki (LTV) me te whai hua ake i ngā kaupapa whakatairanga e auau ana. Ko ngā waitohu e whakaute ana i tēnei rohe ka kitea he āwhina; ko ētahi, he pokanoa.
4. Te tuku ratonga puhoi, aunoa rānei, me te kore horopaki
I ngā wā tino nui o te tono, ka whakaatu ngā urupare aunoa whānui i te kore aro, ā, ka kino ki te wheako o te kiritaki. He mea nui te mahi tere me te horopaki i runga i te hongere pai a te kiritaki mō te pupuri i ngā kiritaki. I roto i tēnei horopaki, i kitea i roto i te rangahau Zenvia Panorama: What Makes Companies Sell More by Putting the Customer at the Center, i whakahaerehia e Zenvia i te taha o Opinion Box, e 65% o ngā kamupene o Brazil e kī ana ko WhatsApp te hongere e whakaputa ana i te nuinga o ngā tahuritanga, ā, e 88% e whakamahi ana i te taupānga i roto i ā rātou rautaki hoko.
5. Te whakatairanga me te kore e mārama, me te kore e aro ki te ratonga muri-hoko
Ko ngā āhuatanga huna, te kore rawa o ngā taonga, me te whakamahinga o ngā raraunga me te kore whakaae mārama ka puta te riri me ngā mōrearea mō te waitohu. I te mea ka nui ake te mōhio o ngā kaihoko ki ō rātou tika, ko te kore e mārama me te whai i muri i te hoko ka whakaiti i te whakawhirinaki, ka uaua ki te whakahoki mai i te ingoa pai i muri i tētahi huihuinga o te wā kāore i pai te whakahaere.
"Ko te peke e whai ake nei ka puta mai i te kaha ki te whakauru i ngā taunekeneke ki te matauranga horihori me ngā pūnaha umanga. Ko reira anake ka taea te huri i ngā kōrerorero hei tauwhitinga rerehua me te matauranga pakihi tauine," te whakarāpopototanga a Gilsinei Hansen, te VP o te Hokohoko, Pakihi me te Hangarau i Zenvia.
