Nā Mario Marchetti, Tumu Whakarae o Latam o Sinch
Kei te hanga puku a Brazil i tētahi o ngā pūnaha matihiko tino matatau o te ao. Ahakoa he maha ngā mākete e whakaaro ana ki ngā utu, te ratonga kiritaki, me te whakawhitiwhiti kōrero hei hanganga motuhake, kei te mahi tahi kē te kaihoko Brazil. Ka kōrero rātou ki ngā waitohu mā WhatsApp, ka utu tonu mā Pix, ā, ka piki haere te taunekeneke ki ngā pūnaha atamai e whakakahangia ana e te AI. Ko ēnei katoa i roto i ētahi hēkona me te haerenga kotahi.
Kei te hangaia e tēnei huinga he tauira i roto i ngā whanaungatanga matihiko. Ko te mea e tino whakamīharo ana i tēnei āhuatanga, kāore i ahu mai i tētahi tūāpapa kotahi, i tētahi rautaki pokapū rānei. I puta mai i ngā whanonga a ngā kaihoko o Brazil, he hunga tino urutau, ā, ko te waea pūkoro te tuatahi. Kāore e taea te whakakorekore i tēnei kaha i roto i tētahi whenua he neke atu i te 148 miriona ngā kaiwhakamahi WhatsApp hohe, ā, kua whakatū kē a Pix i a ia anō hei tikanga utu e whakamahia whānuitia ana, e hipa ana i ngā kāri me ētahi atu tikanga i roto i te maha o ngā tauwhitinga.
I ēnei rā, ka taea te tīmata i tētahi kōrerorero me tētahi kaupapa whakatairanga, ka whanake hei ratonga kiritaki aunoa, ka neke atu i roto i ngā taunakitanga AI whaiaro, ā, ka mutu ki tētahi tauwhitinga pūtea inamata. Ehara i te mea he huarahi whakawhitiwhiti kōrero noa iho te hongere. Kua riro hei taiao mō te hanga whanaungatanga, te hoko, me te pono o te kiritaki.
I tēnei horopaki, he tūranga matua tā WhatsApp. Kua mutu te mahi a te taupānga hei taputapu whakawhitiwhiti karere whaiaro anake, ā, kua tīmata te mahi hei hanganga mō te taunekeneke i waenga i ngā kamupene me ngā kaihoko.
I taua wā anō, kua hurihia e Pix ngā tumanakohanga mō te tere me te māmā. Kāore e taea e ngā kaihoko te aro atu ki ngā haerenga roa, ā-ture, ā-wāhanga rānei. Ko te wheako tino pai kua noho hei wheako tonu, hei wheako horopaki, hei wheako tonu hoki.
Mā te mātauranga horihori ka tere ake te panonitanga nei, ehara i te mea mā te aunoa i ngā urupare anake, engari mā te mārama hoki ki te whāinga, te horopaki, me te whanonga i te wā tonu. Ko te mutunga mai he wheako rere ake, he wheako whaiaro ake, he wheako tauine ake hoki.
Heoi anō, ehara tēnei huihuinga i te mea māmā noa iho, ā, he nui ngā wero kei roto. Ko te whakarite i te haumarutanga raraunga i roto i ēnei haerenga rerehua me te whakarite i te aunoatanga me te kore e ngaro te aroha me te pā o te tangata, he arai ēnei mā ngā kamupene. Heoi anō, he wero ēnei e tika ana kia aro atu, nā te mea kua whakatūria kētia te paerewa hou mō te whakamarie mō te kaihoko.
Nō reira, ko te pānga o tēnei, kei tua atu i te hangarau. Kei te kite tātou i tētahi panonitanga hanganga i roto i te huarahi e hanga whanaungatanga ai ngā kamupene. I ngā wā o mua, i whakarite ngā waitohu i te whakawhitiwhiti kōrero, te hoko, me te ratonga kiritaki ki ngā wāhanga motuhake. Ināianei, ka honoa ngā mea katoa ki te kōrero. Mā te kōrero ka rangahau, ka whakatau, ka hoko, ka utu, ka amuamu, ka noho pono te kiritaki.
Kua noho a Brazil hei taiwhanga matatau mō tēnei ōhanga kōrero. Nā te mea he iti noa ngā rohe e whakakotahi ana, he tino whai hua, i te nui o te whakamahinga o ngā karere, te kaha o te mamati pūtea, me ngā kaihoko e tino whai wāhi ana ki ngā hongere waea pūkoro.
Ka nui te painga whakataetae mō ngā kamupene e mārama ana ki tēnei kaupapa i ngā tau e haere ake nei. Nā te mea ko te mea e rerekē ai ehara i te mea ko te hoko hua, ko te hanga haerenga māmā, atamai, me te whakauru. Kāore pea te heke mai o ngā whanaungatanga matihiko i hangaia i Silicon Valley. Tērā pea kei te patohia i tēnei wā tonu i roto i tētahi kōrerorero WhatsApp.
