Descrição

Marketing de Conteúdo: The Currency of the 21st Century

(Original title: Marketing de Conteúdo: A Moeda do Século XXI)

Who this book is for

This book is for you if you are:

• A business owner looking to grow in the digital world, attract more customers and increase sales.
• An entrepreneur developing an idea or an early-stage business trying to reach a larger audience.
• A marketing, communications or media professional who wants to update their digital marketing knowledge.
• A freelancer or independent professional curious about how marketing tools can bring more clients.

What you’ll find inside

A practical, forward-looking guide to content marketing in all its shapes and uses, including:

• Strategy and planning
• Traffic generation and lead acquisition
• Sales and conversion
• Technology and tools
• Trends and best practices
• Content production and distribution
• Metrics and performance measurement

The core idea

In today’s world there are two priceless currencies: Time and Attention. People have less time than ever, and getting someone’s attention is extremely valuable. If your audience doesn’t notice what you or your business have to say, they won’t perceive your value — and they won’t buy, no matter how good your product is. The currency that buys people’s time and attention today is content.

Why read this book

This book is about the present and the future of marketing. It has a beginning, but not an end — when you finish reading, the next step is to shape your own story, whether you’re a marketer, entrepreneur, content creator, or company leader. The aim is to broaden your thinking, help you connect the dots, and teach you how to act like leaders who drive the market.

You’ll never look at marketing the same way again. If you haven’t yet discovered the power of content marketing, there’s no better moment to start — this book will be your practical guide into an exciting, high-impact world.