Here are several English rephrasings of that product title, with different tones and lengths — tell me which style you prefer or if you want versions in Portuguese – E-Commerce Update
SKU: B0BKTHJWP1

Here are several English rephrasings of that product title, with different tones and lengths — tell me which style you prefer or if you want versions in Portuguese

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Conteúdo S.A., Segunda Edição (Content, Inc. — 2nd Edition)

A practical guide by Joe Pulizzi that flips the usual startup playbook: instead of building a product first, build valuable content, attract and grow an audience, then create products the audience will buy. This updated second edition shows how to start and monetize a content-driven business with little or no money.

Key ideas

  • The author rejects the product-first mantra and demonstrates a content-first path that produced real business success.
  • The book lays out a clear, seven-step framework to visualize, launch and scale a content business.

Seven steps (with brief explanations)

  1. The Sweet Spot (O Ponto Ideal) — Find the intersection between your unique expertise and the real problems of a specific audience.
  2. The Content Tilt (O Ajuste do Conteúdo) — Carve out a distinctive angle where competition is limited.
  3. The Base (A Base) — Choose a primary platform to publish and control your content.
  4. Audience Building (Conquista do Público) — Use social media and SEO to convert casual visitors into long-term subscribers.
  5. Revenue (Receita) — Start charging for products or services that serve your established audience.
  6. Diversification (Diversificação) — Expand into multiple delivery channels and income streams.
  7. Sell or Scale (Vender ou Crescer) — Decide whether to exit (sell) or continue building the company into a larger business.

Who it’s for

  • Entrepreneurs, content creators and marketers who want a low-cost, audience-first approach to building a business.

Bottom line

  • Conteúdo S.A. (Content, Inc.) is a step-by-step playbook for turning content into a profitable business by attracting an audience first and monetizing later.

SKU: B0BKTHJWP1 Categoria:

Descrição

Conteúdo S.A. — Second Edition

Start a business with content, attract a huge audience, and succeed (with little or no money)

Self-styled business gurus insist that every successful company must begin with product development: build a product, find customers, sell. Sounds simple. So why do most ventures fail before they ever take off?

Banner promocional da Forhold: organize as tarefas da operação com mensagem central e botão 'Testar grátis' em amarelo do lado direito.

Joe Pulizzi — successful entrepreneur and content marketing expert — ignored that conventional script and built businesses that generated millions. In this fully updated and expanded second edition of Conteúdo S.A., Pulizzi reveals how he flipped the playbook: he first created valuable content, used that content to grow an audience, and only then built products that served that audience.

Conteúdo S.A., Second Edition, walks you through how to envision, launch, and monetize your own content-driven business in seven clear steps:

  • The Sweet Spot: Find the intersection between your unique expertise and the real problems your audience faces.
  • The Content Tilt: Shape your sweet spot into a distinctive angle where competition is minimal or nonexistent.
  • The Platform: Choose a primary platform to publish and distribute your content consistently.
  • Audience Building: Use social media and SEO to turn casual visitors into long-term subscribers.
  • Monetization: Start charging for products or services that serve your committed audience.
  • Diversification: Grow by expanding into multiple channels and delivery formats.
  • Exit or Scale: Decide whether to sell the business for a profit or keep building it into a larger company.

If you want to build a business from the ground up without relying on big upfront investment, this practical, step-by-step guide shows how to turn content into a sustainable, profitable enterprise.

Preços em BRL

Informação adicional

Editora

DVS Editora
Acessibilidade

Saiba mais
Data da publicação

28 outubro 2022
Edição

2º
Idioma

Português
Tamanho do arquivo

5.9 MB
Leitor de tela

Compatível
Configuração de fonte

Habilitado
Dicas de vocabulário

Não habilitado
Número de páginas

432 páginas
ISBN-13

978-6556950730
Page Flip

Habilitado

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